Effective and affordable SEO service hinges on the capacity to harness the full potential of basic and advanced strategies and tactics. Are you aware of what needs to be done to get your site on overdrive?
As we are about to enter the final quarter of the year, it is but fitting that we consider what are in store for us in the coming year. In our assessment of the key action points that we need to discuss with our Toronto SEO company, we need to look at how things would probably play out next year. A lot of people want to get the pulse of business owners and Webmasters in terms of their priorities in the aspects of Internet marketing channels, strategies and tactics. In recent survey, 200 respondents were asked to rank aspects of Internet marketing in terms of importance. The survey listed 44 different choices based on the most important concerns and priorities of businesses and Webmasters.
The results of the survey indicated that most businesses are slowly allocating their resources for various marketing efforts, while most marketers are still preoccupied in the establishing the most effective and efficient Internet marketing for their businesses.
Specifically, the top three concerns and priorities of businesses for 2011 include search engine optimization, which accounted for 38% of the total votes; social network presence, which accounted for 34% and followed by blogging, which accounted for 30% votes. Rounding up the top ten priorities of businesses include email marketing, content marketing, PPC, video marketing, microblogging, social media advertising and business website. Among the priorities that made it to the top ten rankings, content marketing is the new entrant.
The priority mix of businesses for 2011 is indicative that things will get more exciting in the areas of search, content, email, advertising and social media. Further, with the way things are going for most businesses, providers of professional search engine optimization services will have their hands full in 2011. Social media marketing is expected to continue to receive a lot of attention next year and businesses will be allocating a sizable portion of their budget and commit their resources to enhance their visibility in social media. Experts estimate the value of business in social media to reach $1.2 billion in 2011. Still, PPC and search engine optimization is expected to receive the biggest slice of the business pie in 2011, which is expected to be about $20.7 billion.
An interesting development is the entry into the top ten rankings of content marketing. This is a strong indication of the importance of providing added value by going beyond the features and benefits of products and services.
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