There was a lot of hype lately about social media with heightened expectations and stories of great success. Naturally, it attracted attention of many small business owners who were quick to jump the bandwagon. However, many of them are feeling disappointed with the results. Is this because social media is just a waste of time or because they misjudged its meaning and potential?
The power of Social Media.
It’s truly impressive. It might have even greater influence than most people realize.
Consider these facts:
The fact is social media is here to stay. Ignoring is just a pointless exercise in futility.
So what can you do to get the most out of it?
You’ve just uploaded your video on YouTube. Great! Now you’re feeling ready to step into the light of fame… Guess what? It will not happen – so don’t feel cheated and betrayed if your masterpiece doesn’t attract millions of viewers. Maybe it’s because there are millions of other aspiring directors online. Or, maybe it’s just not good enough… Similarly, don’t expect that your Twitter or Facebeook account will become an Internet sensation overnight (unless, of course, you’re already a celebrity).
Your social media campaign should not be about realizing your dreams about stardom and becoming an instant millionaire. It’s all about connecting with other people. Ask yourself who is the person who can help your business grow. Is it a potential client, or a partner, or somebody who can simply spread the word around? See how you can approach them and make them interested in what you have to offer.
It’s not a hobby or some kind of past time activity…. If you start your social media campaign consider it a serious project. You have to plan ahead and devote some time and hard work to it. The biggest mistake you can make is to start it and abandon if you don’t see immediate results.
Social media is not about (at least not JUST about) direct sales. That’s the biggest misconception of all. Starting conversations with your sales pitch would be the most effective way to turn people away. Social media is about connecting to other people, finding out what matters to them most and engaging them. Selling is a byproduct of this process. People might not buy directly from you, but if you prove yourself as a trusted and knowledgeable professional they will bring you more business by recommending you to others.
A web site for your small business. How to make it work?
Many small business owners are still confused about how to establish their presence on the Web. Truth is, unless you’re not directly involved in E-commerce, you should be concentrating less on selling and more on communicating with your potential customers- engaging them and making them interested in your company
Your business name should not be your website’s only keyword.
Why you should not count on your business name as the only keyword for search engines.
Is your web site ready for its visitors?
There’s a great amount of interest among the Internet entrepreneurs about how to promote their business on the Web. There’s always a quest for new and innovative ways of promotion that promise greater results at lower cost and in shorter time. Yet with all the efforts spent on promotion it’s just amazing how many people totally ignore one basic question- is their website is worth of promoting it? With new computer technologies and high speed connections the new age on the Internet has arrived- the age that redefined the criteria of a successful web site, which satisfies demands of its visitors.
