The Article Marketing Secret That Internet Marketer Must Know

Here is what they use to grab your attention. They have a technique that communicates to you through getting inside of your head. They sound like they know the problem, pleasure, and predicate that you are having. They use the hypnotic technique to connect to you and make you take action as they wish. But how do they do that?

Here is how they do it through writing style-- Flesch-Kincaid rule.
They know exactly the audience they are going to target. They write the article for this particular audience reading level which is 7th or 8th grade level. They use the Flesch-Kincaid to gage in. If you are using Microsoft Word, you are all set to use it, except you need to configure it.

Here is how to set it up

Microsoft Word 2007

1.    Go to Review tab
2.    Click Spelling & Grammar
3.    Click Option button
4.    Select the Show Readabilities Statistic
5.    Click O.K.

Microsoft Word 2003

1.    Go to Tools
2.    Click the Option button
3.    Select the Show Readabilities Statistic
4.    Click O.K. 

Here is a guideline you want to pay close attention to

1. The average sentences per paragraph between 3 and 4 sentences.
2. The average number of words per sentence is 20 words or less.
3. The readability passive sentences is zero (0).
4. Flesch-Kincaid reading ease should be about 80%.
5. Flesch-Kincaid readability grade level is between 7th and 8th grade level.
The reason they picked the reading grade that level because it follows the national statistic reading average level. So you want to target the majority audience. Otherwise, they are not going to go through your whole article and they click away from your site.

The algorithm to determine the Flesch-Kincaid grade level

1.    Calculate the average number of words you use per sentence.
2.    Calculate the average number of syllables per word.
3.    Multiply the average number of words by 0.39 and add it to the average number of syllables per word
multiplied by 11.8.
4.    Subtract 15.50 from the result. Algorithm: (0.39 * average_words_sentence) + (11.8 * average_syllables_word) - 15.9
5.    The result is the Flesch-Kincaid grade level. Like the Gunning-Fog index, it is a rough measurement of how many years of schooling it would take someone to understand the content. Negative results are reported as zero,
and numbers over twelve are reported as twelve.
 
The algorithm to determine the Flesch Reading Ease

1.    Calculate the average number of words you use per sentence.
2.    Calculate the average number of syllables per word.
3.    Multiply the average number of syllables per word by 84.6 and subtract it from the average number of
words multiplied by 1.015.
4.    Subtract the result from 206.835.  Algorithm: 206.835 - (1.015 * average_words_sentence) - (84.6 * average_syllables_word).

The result is an index number that rates the text on a 100-point scale. The higher the score, the easier it is to understand the document. It is recommended to aim for a score of approximately 60 to 70.

Now set up your Microsoft Word so that you can use the readability statistic__ Flesch-Kincaid grade level, in your next article marketing/bum marketing. Then use it as your web writing style from now on.