In this day and age any company that wants to be successful needs to realise the importance of what appears about their business on search engines, such as Google.
This includes an awareness of the negative, as well as positive. This is why Search Engine Optimization is crucial. Search engine crawlers find the content on websites, index and rank it based on words and phrases, amongst other factors.
Some companies are evidently not fully aware of the effect what appears on Google could have on their business and allow for negative blog posts or comments to appear on the first few pages of Google.
An example of this is Harvey’s Furniture Store; on the second page of search results for “Harvey’s Furniture” there appears to be two bad reviews and ironically a post querying whether Harvey’s Furniture is reliable, due to the bad reviews.
Increasingly more customers turn to the internet as a source of information for finding out about the products they are looking to purchase and services they are looking to use.
Consumers want to know whether they are buying from a reliable seller and use the internet to find these details out. Negative reviews on a companies, such as the “Harvey’s Furniture” could threaten a business’s reputation completely.
One way that businesses can have slight control of what appears on Google is by having an Online Media Room or by even by just having a blog on-site. Businesses can post news releases on this about their services and products, as well as other relevant information about their organization.
This can help to attract the attention of not only buyers, but also journalists who might see the blog and be encouraged to write about the company’s services or products. This also helps generate great word of mouth publicity.Off-site marketing is also vital, so hiring someone to write guest blog posts for the company is a good idea to avoid as much negativity appearing on search engines as possible, but outweighing it with positive blogs and reports.
There are a lot of components that complement a successful SEO campaign however, from website development to fresh content and linkbuilding - all require attention to gain high rankings in the SERPs. These concepts of on-site and off-site marketing in SEO terms should include methods which will not just improve a company’s Google rankings, but help increase general positivity about the business online.
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