The Title Tag And Its Importance in Search Engine Optimization

Whenever you search something on Search Engines you probably see the clickable links on the search engine results page also known as SERPS, these are the title tags which the websites have in their title tag. These title tags says the whole story about your website and little variations in them makes the rankings to go up and if you made some blunders your rankings can almost be lost.                                                                  Search Engines gives more weight to title tags and they are equally important as your content in the page and the links pointing to your website or even more than that because they acts as backbone for your website and as it serves both search engines as well as visitors, it is bound to be one of the single most important factor in getting high rankings.                                                                    There are lots of factor involving when writing your title tags and the first one is putting your website name or your business name in the title tag. Some people will put their business name in the beginning of title tags. In my opinion you can put it there only if yo have a brand name otherwise there is no need to put that in beginning or there may be case where you want to make it a brand name by putting it there. And when putting your company name in title tag make it a specific keyword phrase so that it reflect your niche business area.                                        Always remember that you should put titles to your pages only when you know exactly what your page content says or you know the theme of your page. An most important thing is that you should optimize your content in accordance with the title tags. Choose the most relevant keyphrases from your page content and write a compelling title tag accordingly.                                                    Never use a sentence from your content in your title tag always use variations and choose keywords very sensibly. You have to analyse the competition in your niche market and accordingly place the keywords.