Tips for Optimizing your Business Website for the Search Engines

You will want as many people to come to your business website as possible.  Therefore it is best for you to optimize your website for the search engines.  There are many things you will need to do.  Keep reading to learn about some of them.

One of the most important things you need to do when optimizing your website is to choose the right keywords from the very beginning.  Try to find the right mixture of competition and profitability when choosing keywords.  Pay attention to how often keywords are used to perform a search as well as how many other websites are competing for those keywords.

When building your website you will need to use these keywords appropriately.  You will certainly want to use your main keyword in the title of the page.  Putting it in the H1 tag is also a good idea since it acts as the title visitors read.

You will also need to use the keyword scattered throughout the content of the page.  Avoid using it too much though as the search engine robots will consider your site to be spammy.  Although there is no general consensus on this issue most people agree a keyword density between two and three percent is best.

Link optimization is very important when it comes to optimizing your site too.  You will want the links you get to your website to use the keywords you have chosen.  This is known as anchor text.  If you contact webmasters to ask for a link, politely ask that they include your specified anchor text.  Make sure the destination page is actually relevant to the anchor text though.

If you want to optimize your business website for the search engines it is best that you keep your file sizes low.  This will obviously benefit your human visitors since it allows them to load your page much faster.  Search engines appreciate lower file sizes too.  Besides, you would not want your human visitors to click away because the page is taking too long to load.

It is also important for you to actually use text for your page content.  You should not use images or flash video to provide content.  Search engine spiders cannot read this type of information.

Optimizing your website for the search engines is a good idea if you want to receive a lot of free traffic.  Make sure you use keywords sporadically throughout your content.  Also try to keep file sizes low which both visitors and robots will appreciate.