Tips for Using Mobile Media in Your Business

It does not seem like mobile phones are going away anytime soon.  If a majority of your target market will be using them then it would be a mistake for you not to use mobile media in your business.  Here are a few tips.

First, you should make sure your website is optimized to be displayed on mobile devices.  The screen on cell phones is much smaller than computer screens.  If your website is designed to be viewed on a computer then people will have issues trying to view it on their phone.  This will drive potential customers away.

After you have taken care of your mobile site you should give some thought to using mobile applications for your business.  People use these applications for many reasons.  You can have one developed to offer customers discounts or even information on upcoming sales.

Business owners should also think about mobile advertising.  You can pay for banners to be displayed whenever people are using certain applicationsthat relate to your industry.

Text messaging services are very popular too.  Most mobile phone users send and receive a great number of texts every month.  You can sign up people to receive text messages offering coupons or other information about your business.

Text messaging campaigns can be highly effective without requiring an expensive investment.  You can pay based on the number of messages you receive or pay based upon actions taken after receiving your message.

If you want to use mobile media for your business, then another option is signing up for short codes.  You would sign up for a unique numberyour prospects and customers can text message for a variety of reasons.  It is best for your code to be easy to remember.  For example, if you run an ice cream shop your short code could be YOGURT. 

QR codes are also becoming increasingly popular.  They are another way to offer discounts to your customers.  QR codes can also be used to send people to your company's website or even make a phone call to your business.  Customers would need to use their smartphone to scan the QR codes you have generated.

There are many ways you can use mobile media in your business.  QR codes and short codes are great for marketing purposes.  There are hundreds of thousands of applications developed specifically for smartphones too, and you could have your own developed.  Get started using mobile media as soon as you can.