What are channels?

Channels enable you to view detailed reporting about the performance of specific pages and ad units. By assigning a channel to a combination of pages or ad units, you could track the performance of a leaderboard versus a banner, or compare your motorcycle pages to your automobile pages. You can even create a channel to track each of your separate domains, so you can see where your clicks are coming from. While channels can be used to track performance and revenue, they won't have any effect on your earnings or ad targeting.

It’s easy to set up a Google AdSense account, generate the code needed to display ads on your site, and paste the code into the source for your blog template or web site pages. By doing so, you can start earning advertising revenue immediately—or as soon as someone starts clicking the ad links on your pages, anyway. But if you’re interested in learning more about which ads are most successful for you, you need to take another step: Set up and use Google’s channels feature.

Channel Basics

The channels feature enables you to assign a unique identifier to a domain name or specific URL, or to a type of ad unit. The channel name is included in the code that utilizes it. Google tracks AdSense activity by channel for your account. You can easily display activity by channel, thus making it possible to analyze AdSense revenue by channel. read more......

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