Social Media Marketing in China – A Guide to Build Brand Reputation

Even with the noteworthy differences in terms of its social media platforms, language barrier, community culture, and government policies, it is good news that Social media marketing in China is not very different from the countries in other parts of the world. While the core concept remains the same, all you need to modify it in your marketing strategies considering the scopes of its leading social media platforms, consumer behavior, and market competition while sticking to the governmental rules and regulations is mandatory.In view of the blockades in front of you, it’s recommended that while advancing to China, consider hiring a social media marketing agency specializing in the Chinese market. However, having an overall idea about the nation’s social media market can appear handy not only in your needful homework but also to ensure that the agency is well-versed about the market.SMM AlternativesYou must be aware that Facebook, Twitter or Instagram are banned in Mainland China, which implies that you need to adjust the whole set of your marketing approach before penetrating in China. For brand building, consider working with two major platforms namely Weibo and WeChat, which are the most popular Chinese alternatives. Remember, without having a presence in those sites; you’ll never get recognized by your valuable Chinese audience.Gigantic Market SizeConsider, Features of WeChat enables its users to send text/ voice messages, watch videos, play games, hire taxi, shop, and pay digitally and more. Similarly, Weibo that functions like Twitter, a microblogging site allow you to send 140 characters per post while you can equally add photos, videos, and links with them. For marketers, WeChat offers great advertising opportunities from creating an official account to post contents together with text, video, and audio, offer promotional schemes and more to potential customers, with a base of 580 million active users. Likewise, you can brilliantly use market promotional features designed by Weibo and enjoy a market size of 537 million Weibo fans.World’s Highest Mobile UsersBy way of market assessment, opposed to 300 million internet users in the United States, you’re now targeting a market hub with 810 million internet users which is its 57% of population ( while the number of users are growing day by day, just estimate its market potential! ) Furthermore 788 million people of Chine are mobile users, which is 97% of its total base. Well, in 2013-14 the number of Smartphone user rate was 53% of the mobile user which is growing like anything, as of day. Accordingly, it’s the high time for you to produce your Chinese site mobile-friendly, which is a primary precondition to make your social media marketing in China a success.Understand Your AudienceUnlike, the West’s social media users who are basically considered as ‘ readers’, Chinese audience is different in the sense that they’re more likely to pass their comments on social sites. In different surveys, it has been found that Chinese social site users are more possible to react as well as involve in posting reviews, experiences, or responses. Considering the scenario, it is recommended that you should adopt productive digital marketing tools and procedures to effectively promote your brand image via social media marketing in China.