What is Keyword Diversity?

Keyword density is what we always hear about when talking about content creation and article marketing however it is not the key to search engine ranking by itself. Keyword density used to be king before the search engine algorithms were fully developed and hit with a series of changes. Today the flow of the content and the diversity of these keywords play just as large a role in the search engine rankings, along with how much your content is enjoyed by readers. Readers don't want to know they are being sold! No one likes a salesman who pushes themselves on you and when you spew out the same keyword 50 times in just a 500 word segment you are going overboard. Read it out loud, does it sound well written? Probably not. Keyword diversity is a much better way to climb search engine rankings and your readers will prefer it as well.

The reason we have search engines is to provide the users with content that matches their search. It has to be real content relevant to the search and not simply a bunch of words thrown together. It isn't a new concept to have diversity in keywords vs. density and now that we have so many millions of websites and search engine choices rising to the top it's important to realize you can't cheat anymore. You need real, relevant and helpful content. You need to have keywords that branch out and they can't just be slammed together; they have to be truly relevant. It's key to understand that the first step to your website is providing honest, well written content.

Providing your target audience with well written content means you have to write it yourself or hire someone to write it. If you plan are hiring a writer, go for experience, not trying to save a buck; the money you save can cost you more in lost sales. Once you have relevant content that is easy to read as well as timely and interesting you have the hardest part done. Now you can go back to whatever it is do you best when it comes to marketing your online products or services. Let your competent article service take care of the keyword diversity. Just make sure they understand what you want, the keywords you prefer, and that your articles need to read naturally.

The best way to promote keyword diversity in your content is to start with great content and if your writer doesn't understand SEO, put in the effort to optimize it for search engines yourself. This will keep your readers happy and your search engine listing high. In turn the frequency of users visiting will only help your ranking rise even higher.