What to look for in an Austin SEO company

So you’ve heard of SEO, you’re not sure what it stands for but you know it has something to do with Google. Well, SEO, or search engine optimization, is the extensive process of controlling all aspects of a website that affect search engine ranking. This includes everything from enhancing the site’s code to creating links on related websites (backlinks). As your ranking improves on Google you gain new customers and leads through your website.But before you hand over the reigns to website, here are three things to look for in an Austin SEO company.

1. Full search engine optimization takes months not weeks.

Many companies claim that they will rank your site at the top of Google after one low payment of ***.99. This is simply not realistic. The core mechanisms for achieving rankings take time. Real SEO companies almost always provide 6 or 12 month contracts in order to achieve consistently high rankings for your set of keywords.

1. Company accountability and transparency

Any company that is not completely forthcoming with traffic analytics is probably hiding something. Installing website analytics (if it is not already installed) is usually the first step any reputable Austin SEO firm takes with a new client. There are very robust traffic analyzing tools that will tell you specifically where your traffic is coming from. This is why good SEO companies have so many long-term customers. They are able to demonstrate how much of your website traffic is coming from search engines and how much is coming from other sources. After a few months of SEO, search engine traffic is almost always the leading referrer for new visits.

1. Satisfied customers and case studies

Nobody speaks more about a company’s success than their clients. Any established Austin SEO company should have a wealth of positive data from previous and ongoing campaigns. If the company demonstrates a positive trend through several client examples they are likely providing a quality service.