An internet marketing company in Mumbai understands Penguin algorithm of Google and acts accordingly. Such a company no longer creates unnatural links to the websites as it can hamper the reputation of the website.
Has your website shown an unnatural and sudden collapse in search engine rank? You must be searching for the reason for such behavior. Try to remember whether the internet marketing company in Mumbai you chose in the past focused on link building for your website to gain good ranks. If “yes” then it is most likely that Penguin has found unnatural backlinks to your site. Now what? You can definitely recover your website and be there at the top of Google’s search engine just be dealing with the site a bit intelligently.
Knowing the Penguin better
The Penguin algorithm of Google was launched on 24th April 2012. There were many digital marketing companies that tried to gain Google’s trust and ranks by creating too many unnatural links to the client sites. This, in turn, created a poor user experience. The main aim of the Penguin algorithm was to look for sites having unnatural backlinks.
Did you make a grave mistake by doing link building?
Absolutely not! Links are important to ensure that your site is trustworthy. If any reputed site links to yours, this is seen as a recommendation and is definitely good for your business. However, many SEO professionals in the past tried to manipulate the algorithm to create a bunch of self-made links to the site to increase the number of backlinks. The professionals would collect links from easy-to-get places and choose links from places like self-created content sites, directory listings, and put links in comments and forum posts. These techniques are a passé now.
Penguin is capable of detecting these kinds of low-quality links and would affect the ranking of the site if the links are not of high quality or from reputed and trustworthy sites. In such a situation Google sees your site as untrustworthy and reduces its rankings. The position of a site on the search engine is inversely proportional to the amount of link manipulation that has been done.
Recovery from Penguin hit
Penguin, just like other algorithms of Google, is re-run and updated regularly. Each of the sites is re-evaluated every time there is an update. There is a certain gap between two updates. So, during this time you could make the necessary corrections to your website. The top digital agencies in Mumbai can help your website go high up in rank when the next time it is crawled at the time of an update. Identify unnatural links to your site and remove those completely. If there are ‘bad’ links to your site, which cannot be removed completely, ‘disavow’ those. Once everything is clear and checked, your site is ready for facing the next update, which could let it win over Google’s trust.
Remember, that Penguin algorithm is not similar to manual unnatural links penalty. Unlike the later, Penguin does not require a reconsideration request to recover websites. There is also no need to document the work done to remove the links. During a Penguin algorithm update, every website is crawled by bots and not by humans. Thus, it works differently than the manual links penalty.
