SEO Companies in Mumbai Considers Native Advertising Important In Digital Marketing

In almost every business organization it is crucial that the sales and the marketing departments are aligned with each other. An efficient sales process is only possible to achieve when the sales and the marketing departments of the two departments have interdependent goals. In short, closed-loop marketing is a way that the entrepreneurs undertake to take the alignment of the sales and the marketing even further closer. It is a form of marketing where the lines of communication between the marketing and the sales departments based on acquired customer data. This, in turn, brings more ROI to the company. Closed-loop marketing occurs when the sales team informs the marketing team about specific customer behaviors. The sales team also advises the marketing department on the tactics they should use to pull in sales. This is a popular practice in today’s digital marketing efforts of the companies. SEO companies in Mumbai, India are implementing closed-loop marketing to understand customers’ responses to the campaigns.

Without closed-loop marketing, even the best company for internet marketing Mumbai cannot understand the reasons behind the failure of its digital marketing campaigns. The pangs of the digital marketers can be well understood from a statement by John Wanamaker, which goes like this – “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” According to Digitally Viral, there is a need for closing the loop between sales or revenue and marketing, but only a handful of the companies are doing the same.

The four steps of the process: Closed-loop marketing focuses on collecting customer feedback and preferences. The marketing of the goods and services is then optimized to improve the desired outcomes. Most of the companies offering affordable SEO services India believe that there are four different stages of this form of marketing:

• Handling the visitors to your website: The beginning of closed-loop marketing starts with visitors coming to your website. Because of tools like cookies and IP tracking it is possible to identify the reasons for the customers to direct to your website. It could be anywhere from social media marketing, PPC campaigns, or from email marketing that you did previously.
• Understanding the interests of the visitors: As the visitor reaches your website, now it’s important to track the activities and behavior of the visitor on your website. You could get information about the pages he/she browsed, the products he/she clicked on, and documents he/she downloaded. In addition to that, it could also be devised the path, which directed him/her to the site – whether it is social media pages of the business, from ads, or from a search on the search engines. Digitally Viral comments that with such information on hand, it is possible to close deals faster and achieve high conversion rates.
• Transforming visitors into leads: It is important in this form of marketing that the visitors to the website fill-up forms giving details regarding his/her identity. The best SEO Company in India recommends the filling up of such forms before browsing so that the details of the browsing and personal data of each visitor could be kept along with details like name and other identification details. By analyzing the behavior of each customer, the website could be optimized for faster visitor-to-lead conversions.
• Monitoring the strategy: In the end, you need to analyze the reasons and the strategies that turned a maximum visitor into leads. Digitally Viral recommends the analysis of the complete strategies like: campaigns addressed to the specific visitors, behaviors of the visitors of the website, type of services or products opted for and suchlike other information. Once such data is gathered it becomes easy to optimize the website for maximum gains for the company.

  Closed-loop marketing is a strategy that is relatively easy to implement, although there are many companies that are not doing it. What about yours?