The Importance of Position Number 1 in Google

Chikita organization conducted a study whose findings were truly significant. As a consequence of the positions of the clients in the search-engines, this paid marketing organization has an adequate amount of customers to speculate from the traffic created. You could consider whether positions in Google are really worth it, in regard to traffiic in our webpage, but Chikita network replies that uncertainty, declaring yeah, it truly is worth it.

A sample of traffic that reaches the Google advertisement nework from Chikita was examined, and it was segmented based on the placement in Google's findings. This was carried out with the goal of locating the worth of the SEO

The 1st placement led 34.35% of all traffic in the sample, nearly as much as the placements two to five and more than from 5 to twenty combined. The most significant increase in traffic is when we go from the top of the page 2 to the bottom of page 1 of results. Going from the eleventh place (place one on page 2 of findings) to 10 (placement ten on page 1 of results), is a 143% increase in traffic. Nevertheless, the base number is extremely low - the rise of 143% means shifting from 1.11% to 2.71% of all of Google’s traffic. While the first page rises, the leaps are bigger and bigger.

AOL offered an equivalent document, in the year 2006, which showed the following regarding the traffic:

• The first placement: 42%
• The 2nd place: 12%
• The third placement: 8.5 percent

and this keeps going. The findings revealed quite a lot, particularly for those who work in Search engine optimization. It offers statistical data on the assumptions that we already had. For example, we see that the Search engine optimization client traffic rises with time. It is natural to assume that to remain exactly the same.

The 1st thing that comes to mind, nevertheless, is how hard it would be to reach the top. This task is usually associated with years of work in Search engine optimization and content material that is of quality. So the problem is, "Does this mean that the rest of the internet websites are wasting their SEO efforts?"

Definitely not! The SEO and usability-persuadability should Continuously go hand in hand. If the contents are not practical, it does not matter how much traffic the first place takes. It would be a waste of traffic. Users will just search the other positions until they find what they want.

It is typical to find users who do have the authentic purchase goal. For each product search, they visit at least five or more website pages, they compare and contrast the costs and services, offers and extra add-ons, and they finally decide. We should also recognise that much of the traffic is just folks who are browsing or contrasting, or even the competitors. For instance, some web pages have 30 000 or more visits a month and only about 3 reservation enquiries a week ... Of course, I mean a well positioned website but inadequately optimised, one that I just used as an experiment.

The following is the procedure that must be adopted so that we can obtain the most traffic: First, it is necessary to have a good Search engine optimization, in an effort to reach the finest position possible. 2nd, we need to improve the site to the fullest. Do this thinking in terms of usability or simplicity of use and location of what is wanted, when and how it is searched for 3rd, we need to optimise the persuadability (the capacity to sell) of the site as much as achievable. This contains factors that grant reliability and confidence in purchasing or selling the product, and not merely showing it; for example: post offers, extra bonuses, additional services, and so forth.

It will be of great help if you work in these areas. Your internet site efficiency will be extraordinary. Moreover, your users' conversions will be optimised, whichever traffic you have.

We should also consider the knowledge that has been found in present studies. They show that right now, it is even more usual for men and women to search for what they want by using long strings of words. In contrast to writing a tiny, nonspecific phrase, consumers write additional words to produce more detailed results.This can go from writing 3 words to writing 5 or even 7 words. This kind of phrase is referred to as a "long tail." This habit is getting to be highly strong. As a matter of fact, Google's most modern upgrade (labeled Mayday) was targeted mostly at the long tail's relevance.

Competing, and as a consequence achieving good traffic for the web-site, is less of a challenge with this. If you are wondering why, the reason is the following: Most Search engine optimizations look for a good niche that would be good for the client. After that, they optimize the pages for the longest tails possiible.

Long keywords convert better, as shown by a large amount of analyses. Some authorities stated that strong keywords that are constantly searched (called short tails) get the volume; but the truth is, long tails obtain conversions.

The conclusion of the subject is the following: As we know, it is very desired to possess the number one placement for hot terms, and they always bring us a large quantity of visits, and naturally, this brings sales. However, in the event that we are unsuccessful in obtaining the hot terms, we shouldn't get distressed. We should, nevertheless, strive to be on page one. That would help us so that consumers who look for our services can find us. We will always have the chance to be on page one for any of the terms in the long tail, which will help us get more clients.