The digital landscape has evolved significantly since the release of the iconic e-book "Search Engine Tactics" by Mark Joyner in 1995. In light of these changes, we present two innovative strategies that are currently making waves in the realm of search engine optimization.
The first strategy revolves around a new meta tag known as "Aesop". This tag is rapidly gaining popularity across the internet and promises to revolutionize the way users search. The Aesop tag categorizes all internet content into six distinct categories, enabling users to quickly and accurately determine if a search result aligns with their needs. This also allows website owners to attract more relevant traffic to their sites. Currently, the only search engine that recognizes the Aesop tag is aesop.com, but reliable sources indicate that other search engines are preparing to adopt this tag as well.
For more information, visit the official Aesop meta tag site, which also includes a free tag generator. It is crucial to incorporate this tag into your web pages as soon as possible.
The second strategy is a clever trick known as the CSS H1 Spoof. In the early days of the internet, search engines were easily manipulated. Today, it's more challenging, but still possible. However, using such tricks carries the risk of being flagged for spamming and potentially having your domain banned.
The CSS H1 Spoof involves using the "H1" tag, which some search engines prioritize for relevancy. The H1 tag is used to specify a page's heading, but it often results in an unattractive, large point Times New Roman heading. The CSS H1 Spoof allows you to control how the H1 tag is rendered, enabling you to maintain your page's aesthetic while boosting its relevancy.
Here's how to implement it:
In your head tag, insert the following line:
<STYLE> <!-- H1 {[blarg]} --> </STYLE>
You can modify the variables (font size, type, and color) as needed.
Then, in the body of your document, where you want your document "heading" or "headline", use the following code:
<H1>Text for Your Headline Here</H1>
The headline will now appear as specified in the style code. This innovative trick is a great way to enhance your SEO while maintaining control over your page's appearance.
Implement these new strategies today to drive more traffic to your site courtesy of your favorite search engines.
