The first paragraph of this article provides a concise summary of its content. In today's digital age, securing a spot in search engine listings is vital for driving consistent traffic to your website. However, this task is not as straightforward as it seems. Pay Per Click Search Engines often prove too costly for small business marketers, while other search engines require weeks of website tweaking with no guaranteed results. The solution? Develop a theme-based website that utilizes focused keywords related to your site's theme.
Search engines have evolved to counter the millions of deceptive doorway pages created by online marketers aiming to manipulate search engine rankings. As of recent years, search engines now view a website as a single entity, with each page needing to closely relate to the overall theme. This change ensures that search results are more relevant to the user's search query.
A theme-based website concentrates on a single product or service. All pages are built around this theme, with carefully researched keywords woven into the title, meta tags, headings, and content.
The search engine indexes your site in the following order:
Your theme-based site should have its own domain name, making it a standalone site that links to your main site, which serves as your sales site. This sales site houses all your products or services. You can create a theme-based site for each product on your sales site, each of which will drive traffic to your sales site.
For instance, if your main sales site is car-care.com, you could have theme-based sites like interior-car-care.com, exterior-car-care.com, and engine-car-care.com. Each theme-based site would link to your main sales site, and vice versa, allowing visitors to access more in-depth information.
Your sales site's primary goal is to secure sales. It doesn't need to be optimized with keywords as its main objective is to convert visitors into customers. On the other hand, the theme-based site aims to pre-sell the product by providing comprehensive information to reassure the customer and guide them towards making a purchase.
Choose one of your products or services and create a theme-based site this week. Monitor its ranking in the main search engines over the coming weeks. If successful, you should see an increase in visitors to your main site and, ultimately, more sales.
Google's guide on how search works and Moz's beginner's guide to SEO are excellent resources for further reading on this topic.
How to Master Google AdWords
Then most difficult aspect of marketing a new product orweb site is to find enough people that are interested in itso that they are ready to buy. Mastering Google AdWordswill enable you to drive traffic to your web site and startmaking sales immediately. You can create a Google AdWordcampaign in a matter of minutes and be making sales within24 hours.
Increase Web Site Sales with a SEO Proposal - Part 2
Part I of this article ... some of the points that should be included in a search engine ... ... Visit the ... section at the bottom of the page if you wish to get a copy of
Increase Web Site Sales with a SEO Proposal - Part 1
You can easily get confused by all the search engine ... ... and SEO experts that offer SEO ... It's hard to know who to trust or what should be included in a SEO ... I will
