The effectiveness of a website is determined by its clearly defined purpose and its ability to guide visitors towards the desired action. However, it's crucial to remember that search engine spiders, which crawl and index your site, are not interested in sales pitches. They are looking for content. This article will guide you on how to optimize your website for search engine spiders without compromising its primary purpose.
The first step in optimizing your website is to understand your product and its benefits thoroughly. This understanding will help you identify your ideal customer, the person most likely to respond positively to your product's benefits. Joe Robson's book, "Make Your Words Sell," is an excellent resource for this task. You can find a review of this book by sending an email to dance@sitetipsandtricks.com.
Once you have identified your ideal customer, the next step is to determine the keywords they are likely to use when searching for your product. These keywords should be natural and specific. Generic keywords like "music" are not effective. For help with finding appropriate keywords, you can send an email to keywordlot@sitetipsandtricks.com.
Every word on your website should aim to compel your visitor to take the desired action. This is not the time to focus on search engine spiders. Instead, concentrate on your ideal customer and create content that resonates with them.
Once your website is ready, there are a few things you can do to improve its ranking. However, ensure that these changes do not compromise the effectiveness of your site.
While the keyword meta statement is no longer crucial for search engine positioning, the title and description tags are important. Most search engines use these tags to create the listing for your page. The title should act as a headline that draws attention, and the description should compel the reader to click on your site.
You can tweak your pages to include more of your targeted keywords. For example, if "fly fishing" is a keyword and it appears five times on a page, you can improve the page's ranking by including the keyword in your title tag and meta description tag.
Consider adding keywords to your page in a way that does not detract from the content. For example, if you have a sentence like "The secret to fly fishing is the rod," consider changing it to "The secret to fly fishing is the fly rod."
If you are using heading tags, try to include keywords at the beginning of each tag. Some have reported success with including keywords in ALT tags. While these tweaks may seem minor, they can significantly improve your site's ranking.
The performance of your site is the most important factor. Search engine rankings are secondary to site performance. Only when your site is performing optimally should you consider generating more hits. There are many ways to generate more hits, including content pages, advertising, and link swaps. However, these methods are only effective if your site is performing well.
Never, Ever Release Any Of Your Rights To Anyone
One of the grandest scams on the Web, which goes largelyunnoticed, is for a web-based bookseller or publisher to requiresome rights to your work in exchange for the service to beprovided. Many demand the electronic rights, for example.
How Well Do You Know Your Perfect Customer?
Your Perfect Customer is real only in your mind. He or sheis the one individual most representative of your target. Theone to whom you always speak one-on-one in your newsletter andon your site.
Does Search Engine Traffic Matter?
The short answer is, "Sure." And it likely always will.But the amount of free traffic search engines now deliver tomany small online businesses doesn't amount to much. And whatthere is of it continues to decline in importance. Pay-for-submission models are rapidly eliminating free options.
