Social Media Branding - Your Blog Is Your Brand

In today’s online world, social media branding has become so important for you to project the right image to your potential prospects and customers. In this article I am going to talk about a tool you can use to really promote your own brand and get a lot of traffic, leads and income.

I talk to so many people and they are really missing a beat with this and not really understanding the power of using this tool to brand themselves online. The tool I am talking about is a blog, or more to the point your own self hosted blog.

Using a blog as part of your social media strategy is an extremely powerful way to promote your brand online. Your brand can be anything you want it to be, you maybe and SEO expert, or a chief, or a golf player or just about anything you can think of and want to share your knowledge with the world.

Social media is used by all sorts of people in all sorts of professions to promote just about anything. A blog forms the basis of that social media strategy, so you need to know how to use one that is effective for social media branding.

    * Your blog must be self hosted and for good reason, you want to ability to post what you want to your blog. You want to be able to sell anything you want and change anything you want. In short it is your own shop, where you own the building and land it sits on. Go for a free option and its like rent a shop, the owner of the building can do what they like with it without telling you.

    * You blog must be setup for SEO so Google can rank it high for each keyword you go after. You are going to be posting links in the social networking sites, but that is only short term. In the long term you want to sit on page 1 with a number of your posts.

    * You want to set your blog up so that readers have multiply option to joining your mailing list. You can do this by adding links to images, using contact forms and popup forms, by having a strong call to action and links within the post itself.

    * Since we are talking about social media, you want your readers to easily share your content to the social networking sites and there are lots of plugins or apps that can allow you to do that.

    * And finally you must make it easy for people to get in contact with you by leaving your Skype name, telephone number and add a contact form. If people can’t get hold of you they will think you have something to hide.

Now if you think about all the big brands that use social media, they all use the items in the list above. It’s part of what makes them the brand they are, as well as offering a great product or service.  Try it out and you will see they are connected to Facebook and Twitter, they will have contact form, they will be easy to find in Google and they most defiantly will own the site they are on.

Social media branding is so important for any business large or small, it is even more important for the online marketer to get right so they stand out from the 1000’s of other people online. Having your own blog will start you off in the right direction.