RefreshWeb Publishes Online Source for Free SEO Tools and Resources

Based on the tongue-in-cheek MindMap document “Internet Marketing Made Easy,” which prints out at about five feet long, the B2B web marketing agency RefreshWeb has published an extensive directory of free SEO tools and internet marketing resources. The reference guide is posted at www.refreshweb.com/seo-tools.php

Organized around the process of developing an effective website, from getting customer feedback and understanding what is going on currently on your site, to installing analytics, understanding the buying cycle and tracking your conversions, THIS version of the task list has live links to connect you with the sources and resources. Unlike a lot of practitioners who want to keep you in the dark about how SEO is done, and what tools the pros use, we believe that the more you know, the better.

It is true that search marketing is complex. Keyword tools give very different answers on what terms have what traffic, and it takes some digging (and shelling out some money) to get access to enough tools to piece together a realistic approximation of what real people are searching on, as opposed to search marketers checking their rankings. However, just knowing more about site architecture, keyword selection, pay-per-click advertising, site analytics, market research, web design, usability, on-page SEO strategies, link building and social media makes you a much better prospective CLIENT, at least in our self-centered view. If you have a small site, or are a sole proprietor, then why not help you to have a site with a richer customer experience, and the favor of the search engines? After all, we are prospects too, and we might be looking for what you sell. If we can just teach you how to rank well, it makes our search so much easier!

It’s important to keep in mind that search engine optimization is all about understanding your prospect and making iterative change to your site, to get closer and closer to meeting the needs of the market for information. It’s hard work over time that pays off—and by pay off, we mean by doubling or tripling your sales. It may take a year or two on a large site to develop enough content and links to get top rankings, but whenever you achieve “authority site” status on your main keywords, you begin to own that real estate at the top of the search engine results pages (SERPs). That pays some nice dividends.