The most effective method of attracting traffic to your website is through search engines, according to a survey of 100 individuals. The survey revealed that 53% of respondents believe search engines are the best way to increase website traffic, followed by article distribution (30%), ad swaps or links on other sites (14%), banner advertising (8%), and signature files (5%). However, it's important to note that these results could vary depending on the sample of people surveyed.
A web designer recently shared an interesting perspective, suggesting that search engines might not contribute to website traffic at all. This viewpoint was based on his experience with a client who had hired my company to boost her website traffic. We recommended offering both a Frame and a No-Frame site to her visitors, with the No-Frame site designed to attract spider search engine traffic due to its keyword-rich content.
Despite the client's approval, the web host resisted the change, arguing that search engines do not contribute to website traffic and that the proposed changes were a waste of time. This resistance has caused significant challenges, as the web host controls the site's access credentials and refuses to grant access to either us or the client. We are now assisting the client in finding an alternative web host.
Contrary to the web host's belief, I have found that search engines significantly contribute to the traffic on my websites. For instance, my original site, which has not been heavily promoted since August 2000, receives over 50% of its visitors from search engine traffic and serves thousands of visitors every month.
This site, initially a computer technical support destination, has evolved into a hub of various activities, with over 60% of its content still related to computer technical support. The site's keyword-rich content, primarily from my computer support newsletter archives, has significantly contributed to its high search engine traffic.
To further illustrate the impact of search engines on website traffic, I am sharing three and a half months' worth of my site's statistics. These statistics are from WindstormComputing.com, a site that is no longer my primary source of income.
In the first eleven days of May 2001, the site received 458 visitors from search engines out of a total of 682 visitors, representing 67% of the total traffic. The site's statistics for this period can be viewed here.
In April 2001, 955 out of 2073 visitors came from search engines, accounting for 46% of the total traffic. The site's statistics for this period can be viewed here.
In March 2001, 1441 out of 2599 visitors came from search engines, representing 55.5% of the total traffic. The site's statistics for this period can be viewed here.
In October 2000, 1603 out of 2995 visitors found the site through search engines, accounting for 53.5% of the total traffic. The site's statistics for this period can be viewed here.
The site statistics reveal a wide range of search engine terms used to locate my domain. Some of the keyword phrases might seem surprising, but the most frequent ones, such as "free website content" and "free ezine content," attract the highest number of visitors each month. These pages have secured the #1 spot on several search engines.
While it's crucial to use a multi-pronged approach to build website traffic, the power of search engines should not be underestimated. If you had access to the statistics of my other domains, you would be amazed at the traffic generated from search engines and other sources.
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