Nike's development was like wildfire, which spending heavily to develop a kind of new running shoes. The Nike according to each person's body weight, ...
Nike's development was like wildfire,
which spending heavily to develop a kind of new running shoes. The Nike according to each person's body weight, foot type, speed, training habits, designed different styles. Different prices, styles, multiple rates of a variety shoes has met different consumer Diversification of Nike shoes, the price difference, style differences, giving consumers more choices. Nike's culture represents a pioneering and enterprising culture, the company's image and the old business are different.
In the year of 1976, Nike's property had been increased from $ 8.3 million to $ 14 million in one year. It was developed like wildfire, and the company developed a new style shoes and spent huge sums of money. Nike air heel was used to embed the Ministry of inflatable cushion, and it was a trump card in shoe technology. The cushion is more flexible, comfortable, and stable than the foam rubber sponge. Now, almost all of authentic Nike shoes are embedded with the cushion. The strange thing is that the consumers do not realize that the shoes' air heels bring the high grade. Sales staff tried to spend a lot of thought, and achieved satisfactory advertising effectiveness. The planners designed the concept of "window", so that everyone can see the shoes' interior design. The posters had attracted consumers significantly and made them clear to understand that the Nike air was better than other sports shoes.
The next two years, "Nike" in sales followed by the tripled. To the later 1970s, Nike had nearly 100 researchers, many of whom were biological, chemical, experimental biology, engineering, industrial design, chemistry degree and a variety of those related fields. Nike's strong technology had brought nearly 140 kinds of products, representing the latest technology on the market. Different prices, styles, multiple rates of a variety of shoes had met different consumers. Millions of all kinds of runners had this idea that Nike was the most complete running shoes manufacturer.
By 1979, Nike kept moving and stood up 30% market share, depending on the idea of opening up markets, and active market. Nike, as a sales star, became well-known brands as much as Adidas, Puma and Tiger. By 1981, its market share even went to 50%, ahead of Adidas, and Knight himself running into the "Forbes" magazine's coveted America's 400 richest people list.
Nike's culture is the individual pursuit of "sports, performance, and easy freedom of sportsmanship". Nike's culture represents a pioneering and enterprising culture, and the company's image is distinct from the old business. Nike's company position in Oregon has been formed out of an elaborate culture. A veteran manager recalled that it was like a full foot in the brotherhood of the environment, and the colleagues were happy to drink together, talked about sports, and active and self-proclaimed anti-traditional character. Every 6 months, Knight's management team would get together and discuss strategy, which is famous for the "catfight".
In 2011, the Nike Company released the new Nike Free Run 2, which can be one of the most popular barefoot shoes in the world. This kind of shoes is lightweight and cool in summer. You may also like the Free Run 2 Nike.
