Location, the King: Nike's Strategic Move in Greater China

Nike's New Headquarters in Shanghai: A Strategic Investment

Nike's new headquarters, spanning nearly 600,000 square feet (approximately 54,575 square meters), will be located in the Yangpu District of Shanghai. This ambitious project, developed by the U.S. Tishman Real Estate Company, is named "Shangpu-the World Guide." The new headquarters will consolidate Nike's employees and brands in Shanghai, providing state-of-the-art office facilities and operational capabilities.

Key Features of the New Headquarters

• Office Space: The headquarters will include three office buildings and a five-layer multi-purpose conference center.
• Sports Facilities: A football field, a standard indoor basketball court, and first-class fitness facilities will be part of the complex.
• Catering and Conference Facilities: The headquarters will feature a full set of catering facilities and a separate conference center for large-scale events and product launches.

Strategic Location and Transportation

The new headquarters is strategically located between Hongqiao Airport and Pudong Airport, the two largest airports in Shanghai. The area is well-connected with main traffic hubs, subway stations, and 32 bus lines, ensuring convenient transportation for employees and visitors.

Nike's Growth in Greater China

Nike's decision to establish its new headquarters in Shanghai is backed by impressive growth statistics in the Greater China region. In June 2011, Nike's annual revenue in Greater China surpassed $2 million for the first time. By December 2012, the regional revenue growth rate had reached 35%, as reported in Nike's annual fiscal report.

Revenue Growth in Greater China

Market Presence in Tianjin and Chengdu

Before the Shanghai project, Nike had already established a strong market presence in Tianjin and Chengdu. The new headquarters in Shanghai is expected to further bolster Nike's market position in Greater China.

Collaboration with Tishman Real Estate Company

Nike has signed a long-term lease agreement with Tishman Real Estate Company for this project. Tishman, known for its expertise in real estate development, ownership, and investment management, will play a crucial role in the project's success.

Project Details

• Total Area: 587,227 square feet (54,575 square meters)
• Facilities: Class A office park, commercial office buildings, SOHO living and working areas, hotels, retail stores, and cultural activity spaces.
• Green Building Standards: The project is designed under the United States' Green Building Council gold standard, with a design team comprising top architects and environmental consultants.

Future Prospects

Nike plans to move into its new headquarters in the first quarter of 2014. The project, which began in June 2011, is expected to be a green community equipped with complete service facilities. The first sale phase of the residential area is set to start in October 2012.

Interesting Stats

• Revenue Milestone: Nike's annual revenue in Greater China surpassed $2 million for the first time in June 2011.
• Growth Rate: The regional revenue growth rate reached 35% by December 2012.
• Project Area: The "Shangpu-the World Guide" project covers an area of 9.7 million square feet.

Conclusion

Nike's new headquarters in Shanghai is a strategic investment that underscores the company's commitment to growth and market leadership in Greater China. With state-of-the-art facilities and a prime location, the new headquarters is poised to significantly enhance Nike's operational capacity and market presence in the region.

For more information on Nike's global strategy and market performance, visit Nike's official website and Tishman Real Estate Company.

Note: The statistics and data provided in this article are based on publicly available information and reports from Nike and Tishman Real Estate Company.