Nike is set to solidify its position in the global market with the construction of its new Greater China headquarters in Shanghai. This strategic move is expected to bolster Nike's market presence and operational capabilities, paving the way for a promising future. The new headquarters, spanning approximately 600,000 square feet, will be located in the Yangpu District and developed by the U.S.-based Tishman Real Estate Company. This project, named "Shangpu-the World Guide," is a significant investment aimed at long-term growth for Nike in the region.
The new headquarters will be situated in the Yangpu District of Shanghai, covering an area of about 600,000 square feet (approximately 54,575 square meters). The project will include three office buildings, a five-story multi-purpose conference center, a football field, a standard indoor basketball court, and state-of-the-art fitness facilities. Additionally, the headquarters will feature a full set of catering facilities and a separate conference center for large-scale events and product launches.
The project is being developed by Tishman Real Estate Company, a well-known entity in the real estate sector with previous successful projects in Tianjin and Chengdu. The design of the headquarters adheres to the United States Green Building Council's gold standard, ensuring that the buildings are environmentally friendly. The design team includes top architects and environmental consultants, emphasizing sustainability and modernity.
The headquarters will be conveniently located near Shanghai's two major airports, Hongqiao and Pudong, and will be well-connected to the city's metropolitan area through main traffic hubs and subway stations. This strategic location will facilitate easy access for employees and visitors, enhancing the overall operational efficiency of the headquarters.
Nike's annual revenue in the Greater China area surpassed $2 billion for the first time in June 2011. According to Nike's second-quarter fiscal performance report released on December 20, 2012, the regional revenue growth rate for Greater China was 35%. This impressive growth underscores the importance of the new headquarters in supporting and sustaining Nike's market expansion in the region.
Nike has signed a long-term lease agreement with Tishman Real Estate Company for this project. This partnership is expected to foster a long-term growth strategy, benefiting both companies. The new headquarters will enable Nike to consolidate its operations in Shanghai, bringing together its employees and various brands under one roof.
The "Shangpu-the World Guide" project is a comprehensive development covering an area of 9.7 million square feet. It will include a Class A office park, commercial office buildings, SOHO living and working areas, hotels, retail stores, and cultural activity spaces. The project aims to create a green community equipped with complete service facilities, promoting a sustainable and modern lifestyle.
The project is designed to meet the United States Green Building Council's gold standard, ensuring that it is environmentally friendly. The design team includes world-renowned architects and environmental consultants, emphasizing sustainability and modernity. The project also features an Ecological Conservation Park, further highlighting its commitment to environmental preservation.
Nike's new Greater China headquarters in Shanghai represents a significant strategic investment aimed at long-term growth and market expansion. The state-of-the-art facilities, strategic location, and environmentally friendly design underscore Nike's commitment to innovation and sustainability. This move is expected to bolster Nike's market presence in the region, paving the way for a promising future.
For more information on Nike's global strategies and market performance, you can visit Nike's official website and Tishman Real Estate Company.
Sources:
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