The Traditional Sporting Brand Enrolled Fashionable Elements

The traditional sporting brand, Adidas, could show itself on the Fashion sheet owing to the black magician who is the creative director of Y-3. Since then, sporting clothes step into the official occasions. This season, under the influence of dancing trend, the creative director cooperated with the brand designing director of Adidas to put a new set of unique Y-3 series. An entirely new illustration expressed in Y-3 series based on its unique ideas ranging from disco in New York to the elegant tango in Argentina. The entirely new brand Y-3 gave to birth in 2002 on the foundation of the cooperation of the mutual reliance on two parts and it is a brand combining merits of two sides. Different sense towards fashion and views towards sporting brand from two totally different brands and skills of craft, a new sporting fashionable brand came into being which welcomed the future. The realization of this conception was achieved by the accordant basic requirements towards visual sense and close cooperative relations. In terms of cooperative relations of two companies, the development of Adidas for Yohji Yamamoto which is an entire item construe in on the way. The firm position of Y-3 owing to the Adidas sports style designed by Yohji Yamamoto. The Y-3 group company operated and managed the sports style division of Adidas in terms of management structure of the company. In terms of design in Adidas Sports Style Division, Yohji Yamamoto took the position of designing director. The connection between Adidas and Yohji Yamamoto design studio was in charge by Michel who is the art director of the Adidas group company. The final design plan was the result of numeral communications which design staff closely cooperated on both sides of Y-3 design studio. The head office of Yohji Yamamoto in Toyo and Adidas both have set up the Y-3 design studio. In these mixed combinations, Adidas was the ancestor of sporting shoes and Yohji Yamamoto was the design master in fashion circle. The current Y-3 was the fusion based on their respective professional knowledge and skills. One example has been set by Y-3 to prove that sporting elements can find a way in the fashion circle.
The performance series, originals and style are three main series as the brand of Adidas. Usually people confused that why there are several logos of Adidas. It is unlike the Nike which almost all the products are printed by swoosh. In order to untie this doubt we need to distinguish the logo series of Adidas.
On the part of Adidas brand, generally speaking, it has three main brands which are Adidas Original, Adidas Style and Adidas Performance respectively. And the public are familiar with the Adidas Performance. In this way there are three logos of Adidas accordingly. The Adidas classic series is represented by the clove logo, fashionable style series is showed by round and half enclosed three-strip and performance series is expressed by the three-strip.
Each logo of Adidas has a special meaning. The clove logo representing a blooming flower is the idea shared by most of people. The reason lies in its shape. And its meaning was distorted by the people as the symbol of the Olympic spirit.