The Birth of 2013 Y-3 Proves Something

The traditional sporting brand, Adidas, could show itself on the Fashion sheet owing to the black magician who is the creative director of Y-3. Since then, sporting clothes step into the official occasions. The brand designing director from Adidas head quarters joined hands with the creative director to produce a new special design for Y-3 series in this season and the ideas was influenced by the dancing trendy. An entirely new illustration expressed in Y-3 series based on its unique ideas ranging from disco in New York to the elegant tango in Argentina. The entirely new brand Y-3 gave to birth in 2002 on the foundation of the cooperation of the mutual reliance on two parts and it is a brand combining merits of two sides. Totally different two brands put a new sporting and fashionable brand clothes to the market based on different ideas towards fashion and views, and skills on craft. The realization of this conception was achieved by the accordant basic requirements towards visual sense and close cooperative relations. In terms of cooperative relations of two companies, the development of Adidas for Yohji Yamamoto which is an entire item construe in on the way. The firm position of Y-3 owing to the Adidas sports style designed by Yohji Yamamoto. The Y-3 group company operated and managed the sports style division of Adidas in terms of management structure of the company. In terms of design in Adidas Sports Style Division, Yohji Yamamoto took the position of designing director. The connection between Adidas and Yohji Yamamoto design studio was in charge by Michel who is the art director of the Adidas group company. The final design plan was the result of numeral communications which design staff closely cooperated on both sides of Y-3 design studio. The head office of Yohji Yamamoto in Toyo and Adidas both have set up the Y-3 design studio. In these mixed combinations, Adidas was the ancestor of sporting shoes and Yohji Yamamoto was the design master in fashion circle. The current Y-3 was the fusion based on their respective professional knowledge and skills. One example has been set by Y-3 to prove that sporting elements can find a way in the fashion circle.
There are three main series in Adidas. They are performance series, originals and sporting fashionable style. There is a doubt about Adidas logos because there are several logos of Adidas while Nike having a unified logo. Basically almost all the products of Nike only have the swoosh logo. It is necessary to make distinguish among several Adidas logo types.
On the whole, in terms of Adidas there are three main brands namely Adidas Original, Adidas Style and Adidas Performance which is very familiar by the people. In this way there are three logos of Adidas accordingly. The Adidas classic series is represented by the clove logo, fashionable style series is showed by round and half enclosed three-strip and performance series is expressed by the three-strip.
Each logo of Adidas has a special meaning. The clove logo representing a blooming flower is the idea shared by most of people. The reason lies in its shape. And its meaning was distorted by the people as the symbol of the Olympic spirit.