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It is developed like wildfire, the company is developing a new style shoes and spend huge sums of money. Nike according to each person's needs had designed different shoes to meet the needs. Different prices, styles, multiple rates of a variety shoes has met different consumer Diversification of Nike shoes, the price difference, style differences, giving consumers more choices. The distinctive feature of the concept of Nike' culture is different with the traditional corporate, Nike is the adventurous spirit of the pioneering companies.
In 1976, Nike's asset had soared to $ 14 million in the previous year. Nike's development was like wildfire and spending heavily to develop a new kind of running shoes. Nike air heel was used to embed the Ministry of inflatable cushion, and it was a trump card in shoe technology. The cushion is more flexible, comfortable, and stable than the foam rubber sponge. Today, Nike shoes have all the presence of air heels.. The strange thing is that the consumers do not realize that the shoes' air heels bring the high grade. So planners in advertising had spent some brains and got very unique and attractive posters. The planners designed the concept of "window", so that everyone can see the shoes' interior design. The advertising vividly demonstrated the advantages of Nike shoes, and let it in a good position.
Two years later, Nike's sales quadrupled. To the later 1970s, Nike had nearly 100 researchers, many of whom were biological, chemical, experimental biology, engineering, industrial design, chemistry degree and a variety of those related fields. This strong research power helped to develop more than 140 different styles of products, many of which were the most innovative and most advanced technology. These styles, different prices and multipurpose products had attracted thousands of runners. Millions of all kinds of runners had this idea that Nike was the most complete running shoes manufacturer.
By 1979, Nike kept moving and stood up 30% market share, depending on the idea of opening up markets, and active market. Nike, as a sales star, became well-known brands as much as Adidas, Puma and Tiger. In 1981, Nike's market share had reached to 50%, ahead of Adidas and other companies, Knight himself into the "Forbes" Celebrity Edition, as one of the richest 400 people.
The culture of Nike reflects the individual athlete's spirit, including, freedom, courage, and perseverance. Nike's culture represents a pioneering and enterprising culture, and the company's image is distinct from the old business. Nike's company position in Oregon has been formed out of an elaborate culture. A veteran manager recalled that it was like a full foot in the brotherhood of the environment, and the colleagues were happy to drink together, talked about sports, and active and self-proclaimed anti-traditional character. Every 6 months, Knight's management team would get together and discuss strategy, which is famous for the "catfight".
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