The world has changed immensely over the last years and smartphones have a huge role to play in the transition to a digital era. Today, the maximum number of people have their eyes hooked on the screens of their smartphones or other electronic devices. Since smartphones provide almost every service with just a touch, it is easy to get access to a variety of services at any time and anywhere. Global Positioning Systems have enabled location-based services like navigation and tracking to make every day easier.
There's a lot more to the Positioning System than just navigation and tracking. This system can enable a lot of other features that can benefit businesses from various sectors. When it comes to data based on location, A positioning system can provide useful insights that can be used for marketing purposes. This is how location-based marketing works. This type of marketing is entirely based on the analytical reports by a positioning system. These reports provide data based on the traffic of a location and the customer behavior, which can be used to create highly targeted advertising campaigns. This provides customers with a personalized experience as they only see ads that are relevant to them.
There are various ways in which Location-Based marketing can help in increasing sales. Let's have a look at 4 tips you can use to leverage Location-Based marketing.
1. Create personalized marketing strategies
People tend to get irritated when they come across advertisements that are useless to them. With location-based marketing, you can provide customers with a personalized ad experience that only shows them offers and products that are easily accessible to them based on their location. For example, if a customer goes to a mall, they can be sent notifications about offers and events that are happening around them based on their location. This gives a chance to a lot of brands to present their products to potential customers.
2. Hyperlocal Marketing
With this, you can target people restricted in a particular area. This can be carried out via Geofencing, which gives people ads based on their current location. Same as the one in the point before, an example where promotional notifications and ads can be sent to a customer who is at a mall. This can be very helpful for the customer who is looking for good offers to shop or attend an event that interests them. This method can be carried out using an Indoor Positioning system which works like GPS but for a certain indoor space or area.
3. Customer Participation
Encourage your customers to participate in your campaigns by running offers based on digital activity. It can be answering feedback, sharing a review, or participating in an online promotional contest. These activities can be enjoyable and yet rewarding for your customers and they would definitely want to come back for your products. These campaigns can be held based on a certain location. The data collected through this participation can be used to create a finely designed personalized set of ads based on their interests.
4. Mobile app Localization
A lot of companies are utilizing the benefits of mobile app localization. This helps in understanding the audience that is interested in utilizing your services. You can target customers through the app content based on the profile they have created. This will also make it easy for customers to access the products and options available to them, answer their queries, give reviews, get customer care assistance, browse the latest offers and upcoming events. The apps can be made based on the type of services the company wants to provide to its customers.
Conclusion:
There are a lot of companies that provide Indoor Positioning Systems to carry out various location-based marketing activities. A lot of them require the installation of expensive hardware systems that need high maintenance from time to time. However, Mapsted’s Indoor Indoor positioning systems are one of the leading technologies in the world and do not need any hardware installations. They also provide location-based marketing services with high-quality geofencing tools.
