Dual Persona Mobile Application Management – The Next Generation of MAM

Dual Persona Mobile Application Management refers to the duplication of apps and using one copy for professional use and another for personal use. The users can switch the copy, depending upon the mode they are working in. The main motive of Dual Persona Mobile Access Management is to allow organizations to have firm control over the corporate apps and ensure that the associated content is isolated. This is extremely crucial when employees are using personal devices for professional tasks. To respect the employee's freedom of using his phone and its features, it has been designed to allow IT administrators to intervene with professional applications and the content associated with it. In addition, if an employee is leaving the company, the IT admin can erase the content of the business version of the app while the personal data in the same app remains untouched. This technology is an answer to one of the biggest challenges of Bring Your Own Device (BYOD) trend – How IT department of the company can have a total control over personal devices of employees without depriving them of their rights to access their handsets.

This technology has helped businesses in tackling the most complicated situation arising with the BYOD concept as it keeps personal and professional data disconnected from each other on employees' personal devices. One way to approach Dual Personal Mobile Application Management is through mobile Virtualization, where it uses virtual machine manager to divide hardware resources between two operating systems on the same device. In the other approach, employees can download and install software to create containers or a segregated work-only environment. These containers are launched just like any other app and they allow IT administrators to set security policies for the professional part of the app. During this phase, it ensures sure that user's personal data is not interfered at any point. This is the main difference between the existing Mobile Application Management (MAM) and Dual Persona Mobile Access Management. By Dual Persona MAM, IT section controls enterprise apps and has no control over the rest of the device or its apps.

Another advantage of Dual Persona MAM system is that it allows every professional application to connect to each other. This is advantageous for IT administrators as they can manage the entire set up with a central system. They can encrypt the cut, copy and paste option, so that they function within the professional apps only. By using Dual Persona MAM system, companies can develop applications, which only a corporate app can use to view and edit a file. The management server handles the responsibility of setting up policies, authenticating users and wiping the data from a device. In simpler words, suppose you want to open a corporate email, you could open it only in the email app given by the company. This way, you don't allow any other random app to be the part of your smart phone and interfere with your professional tasks.

Dual Persona MAM is a relatively new concept and most business owners are unaware of it. However, the app developing companies have visualized its future and the importance; it is going to get as BYOD fever goes on high pitch. The reason that Dual Persona MAM system gives companies and employees their share of the mobile device and freedom to use it, will make this concept get hugely acknowledged in the future. This is why; they have started working on it to make it more functional for business owners.