Mobile application development is over $25 billion industry annually and is growing at a fast pace. Smartphones are the way of the future and have become the tool by which people access information on the go and communicate with each other. Mobile applications are considered to be the soul of any smartphone. Which is why due to the surge in the smartphones market, there has also been an exponential growth in the mobile application development industry.
Although the market of mobile apps is increasing but there is no denying the fact that the revenue generation is becoming much difficult in this ever competitive industry. It has become a big hurdle for mobile app developers which they would have to overcome in order to sustain themselves.
The development of a software is one thing but actually generating some revenue out of that application involves some skill set. With a variety of of products and services out there, it is difficult to gather substantial userbase and audience so as to monetize your own product.
There have been real time case studies that have shown how difficult it has become to monetize applications along with sustaining large userbase. There are many developers who have faced a similar issue on the iOS app store. The recent figures state that the top grossing applications on the app market does not contain a single paid application. Same is the case in the Google play store, which has been reeling under pressure of its non-ability to generate revenue from applications.
But as the trend is shifting itself, developers are trying new ways to generate revenue and also sustain volume. Earlier developers used to launch a demo application or a lite version of their application as a free product so as to setup a large userbase. But it did not help them achieve the goals that they were aiming for.
In-app purchasing is the way to go forward, as far as generating volumes as well as revenues are concerned. On one hand the applications are free to use, but in the same go, the developers can put in features and items that users would have to pay for. There recent decrease in the number of paid applications in the top grossing application list can be due to this reason only. Developers have understood that the market trend is shifting and this is the best way forward.
Issues Related to Mobile Cloud Computing
For the cloud customers, security is still one of the most significant concerns. As most of the business have now planned to transit their mainstream Cloud based I.T operations on Mobile- ready operations, it has generated the cover of security vulnerabilities in the organizations. In fact, the adoption of Cloud and mobile computing is getting enhanced, while it is the majority of organizations and enterprises that are adopting this trend. Still the general public needs to understand the immense importance of the consequences of a cyber attack, as well as the plan ahead to excel in any such incident.
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Legal Marketing via Mobile Apps- A New Trend!!
Are you a proud owner of a legal advisors organization?Being more experienced than your competitor are you amazed to see his success in short span of time?Have you heard about something like mobile application development and marketing from your colleagues?Most of are in dilemma while making answers for these questions. It is because being from a Legal industry background we are quite reluctant to believe that how were a mobile application can actually bring change in the reputation and business of the Legal advisors.
