Selling goods in a B2C environment, whether they’re digital products or just skin care products, requires a solution for internal communications and c...
Selling goods in a B2C environment, whether they’re digital products or just skin care products, requires a solution for internal communications and customer relationship management — especially if we’re talking about a franchise. This solution should connect multiple stores in the same network, enable information and idea sharing, facilitate smooth cooperation between departments, and provide for effective customer interactions.
The solution we’re talking about is an eCommerce CRM system. It enables e-businesses to create a buyer’s journey that results in repeat sales and true customer lifetime value.
CRM software is nothing new. Healthcare and real estate CRMs have proven successful and gained a lot of traction in the past few years. We’ve already talked about them, but today we’ll focus on custom CRMs for eCommerce.
For those who prefer slides to blogs, here's our presentation:https://www.slideshare.net/ViacheslavPonomarov/important-milestones-in-ecommerce-crm-development-246836920Read more - eCommerce CRM Development
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