Large format printing is exactly what it sounds like: large. This is a great way to amplify the voice of your business and make it stand out in a high...
Large format printing is exactly what it sounds like: large. This is a great way to amplify the voice of your business and make it stand out in a high-traffic area like a tradeshow,
or even your store location.
As a business owner, your biggest asset--and probably your most underutilized one--is the prospective customers that pass by on a daily basis. As people walk by your booth or drive by your store, they can’t help but notice you, as long as you insist on being noticed with large advertisements.
Other, smaller forms of advertising rely on the customers to pick up your flyer, open their mail, turn on their radio, or perform some other kind of action that will put your advertisement in their line of sight. Large printing gives you the ability to convert every passerby into a prospect because they will see you every time.
Printing big is worth the investment because it does the job of hundreds of smaller alternatives. You can use banners and signs to catch people’s attention while they’re walking through large crowds. You have an unlimited number of resources available to you to help get the message across. Get heard over your competitors by making yourself highly visible and going big.
Once you decide to go big, there are some practices you will want to keep in mind. Large format printing is an investment, so you should carefully choose your supplier. Doing some research beforehand can ensure a fair price. Look at the company’s background and try to find customer reviews or testimonials online.
When you’re looking for a printing professional, be sure to seek out an experienced supplier. If you can work with a company of graphic veterans, chances are they will have the knowledge that you are looking for in this regard. Simplify your life by hiring a professional who can answer your questions.
Companies that outsource their printing also have advantages. For one, this means the company is probably focusing more of its energy and talent on the design of your product, which can determine the value of your advertisement. Also, companies that outsource their large printing can give you greater flexibility with the kinds of sizes, materials, turnaround times, and price points they offer. Now a buffet of options is available to you.
Be sure to find a supplier that offers a warranty on your printed merchandise. Unfortunately, sometimes what looks good as a mockup doesn’t always translate on a display. Avoid this by considering the impact the graphic or message will have once it is larger than life. The last thing you want is to enlarge your image only to find that it gives the wrong message. What looks warm and fuzzy small may look scary and intimidating when it’s oversized.
Choosing large format printing makes your message loud and clear, which gives you the marketing edge. Since you are not the only booth at the tradeshow nor the only store on the block, the best way to compete is to make your voice heard. Your first impression may very well be your only chance at turning a passerby into a satisfied customer.
