Responsive design will revolutionize how mobile content is viewed.
Responsive design is the practice of making digital content (text, graphics, videos, etc.) clearly presentable across all platforms with a uniform look, feel and design optimized for a smooth user experience. As a practice, responsive design emphasizes the user’s visual experience and navigation by automating the resizing, scrolling and zooming experiences that are so common to smartphone or tablet users on non-responsive websites.
Increased Access to Business Materials (mobile, tablet, desktop)
Developers use responsive design to make sure all of your digital content is accessible across multiple platforms, with seamless usability issues. Smartphones, tablets, and computers of varying screen sizes all display content somewhat differently, and have varying usability issues. Responsive design allows your business team to access necessary business materials from their desktop computers, home tablets, or smartphones while on the go. Increased access to business materials means that your team has the information they need when and where they need it.
Direct to customer businesses benefit even more from responsive design by having easily accessible check out or shopping cart features. When customers are ready to make a purchase, your technology needs to make it easy as possible for the consumer on the move. Responsive design allows customers to make purchases when and where they want, with the device of their choosing.
Versatility of Responsive Design
Having a single, all-encompassing, web presence that can be accessed by any device offers significant savings over the alternative of creating mobile-only websites or apps for competing operating systems. Responsive design allows mobile app developers and businesses the freedom of personal design by utilizing the latest technology to adapt web presences in a visually appealing style that conforms with chosen web themes or designs.
Mobile web use is growing at an astonishing rate, and the number of possible devices are proliferating just as fast. According to ComScore, based on data from Morgan Stanley research, mobile users will surpass desktop users by 2014. DigitalBuzz reports that currently, one half of all internet searches come from mobile phones. In the flash of a moment we’ve gone from traditional phones to iPhones and from books to Kindles, with no telling what the next evolution may be. Responsive design safeguards access to your content by accommodating various screen sizes, layouts and formats.
User Experience Benefits
Have you ever tried to use a standard website or desktop app on a Smartphone or tablet, and had trouble reading text and accessing features? Responsive design is the solution to many of these usability issues. In addition to having the ability to access content from multiple platforms, users get a tailored experienced based on the sort of device they are operating. A shopper who filled her cart on her desktop at work, then reviewed her possible purchases on a friend’s iPad at dinner, can also execute her purchase seamlessly while relaxing on her couch watching TV. She will have no trouble finding her way through a familiar experience with an interface design tailored to the size of her screen. Many of the analysts and trackers have dubbed 2013 as your business should be sure not to let 2013 be the year your content gets lost in the shuffle of devices. Do not let 2013 also be the year your content gets lost in the shuffle between devices. Considering the exponential growth in mobile traffic, device options and screen sizes, bringing Responsive Design to your digital experiences may be the best.strategic next step to help keep pace with innovation.
-Chris Gaffney
DOOR3 designs and builds enterprise business applications for web, social and mobile media. They offer service line expertise in Responsive Design, Digital Strategy, User Experience Design, cross-platform Application Development and code-level Maintenance & Support.
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