Today’s users are bombarded with tons of content, and that makes them feel overwhelmed and confused. No one likes an enormous amount of data because of the big cognitive load it provides. And for your website’s content to be appealing and easy to comprehend, it’s critical to provide it in a structured and understandable way. And to make that happen, you will probably need data visualization.
Visually presented content is clear and comprehensible for the user’s eye. The reason is that humans need less time to get across visually enhanced content rather than that of the textual. What is more, visualization lessens cognitive load, making it easier and quicker to get to the point of the presented data.
As for the website’s content, it’s critical to use data visualization. And there are quite a few reasons for that:
Visual information is easier to perceive and when looking through the visuals, users feel interested because it’s a simple task for them. And due to that, they linger on your website which means bigger traffic.
If your website specializes in a certain theme that can be difficult to understand by unacknowledged user groups, you can use data visualization. It simplifies complex ideas, which results in better understanding.
Most people are visual learners, and data visualization is the best way to engage with your audience. Visuals drive emotions and stir the imagination, which makes users feel engaged and involved.
However, if you want data visualization to be that effective, you need to know its methods. That will help you choose the best one for your website’s content. So, these are the most common forms of data visualization:
This form is aimed to display the changes of one or more indicators. For instance, you can use it to visualize the levels of user engagement from different months and compare them in a comprehensive way.
Compared to a line chart, a bar chart is more suitable for comparing several or large numbers of indicators. These can be horizontal bars or vertical ones. With the help of a horizontal bar chart, you can highlight the prior indicator and how it is superior to other indicators, while vertical bar charts can illustrate the changes of indicators over some periods of time.
If you want to illustrate the structure of an idea or a concept, you will probably need a pie chart. It shows the constituents of one concept in a comprehensive way. For instance, you want to show the percentage of female visitors compared to the men visitors, but these are both elements of one concept - website visitors.
This form of data visualization uses dots to represent the data. It usually shows the relationships between the concepts under the different dots.
As the name implies, geo charts are aimed to show the distribution of the depicted indicator over different localities, regions, and countries.
Once you know the forms of data visualization, you can start replacing your content with the most suitable ones. Although it might seem easy, the process can take much time and attention to detail. You can address experienced data visualization New York agencies to help you with that. Still, for better understanding, you need to know some of the essentials of data visualization, and these are:
#Data transparency
Charts and various data visualization forms are aimed to simplify the data but not to confuse the viewers. For that reason, it’s critical to keep the data transparent and direct. Also, avoid overloading the charts with irrelevant information or long descriptions. The data should be condensed and clarified.
#No visual noise
When you want to make the chart more appealing and creative, always remember you need to escape visual noise. For instance, different design elements, shadows, icons, and too bright colors can alienate users and add to the cognitive load. Don’t go for creativity here, but rationale. Still, it doesn‘t mean you shouldn’t design the chart - use simple elements and keep them consistent so they won’t deteriorate it.
#Textual along with the visual
If you want to clarify your data, you can use text and charts together. That can be especially helpful for vast and specific data, not every user knows. Still, the text should be placed right on the chart or at the end of the line of the concept it explains.
All in all, don’t underestimate the power of data visualization. It can significantly improve your content value and contribute to better engagements. And if well organized, your content can appeal to your website's visitors, engaging with them and urging them to be more loyal to you and become your customers.
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