Do This One Thing to Create a Powerful Product-Selling Web Site

Spend time planning your Web site. Before you design a page or
write a word, get a visual, and mental picture of your preferred
audience. Your visitors will spend up to 10 seconds on your
home page, so plan accordingly.

Draw your specific audience's attention with compelling headings
that include benefits that will solve their problems.

1. Define your preferred audience. Picture them as you create
your home page. Create an audience profile including their
special needs and concerns. Make sure your Web site solves
their problem, and it has a lot of information that will help your
visitors.

2. Make your home page simple and easy to read so it will load
fast and not make potential customers wait. Include benefits and
a few testimonials. Forget the large photos or spinning and
flashing signs that distract. Put navigation bars (topics of other
pages) on the side or top to lead your visitors to different pages.
You may name them: seminars, teleclasses, free articles, archived
past eMagazines, products page, testimonials, and how to order
page.

3. Send an email survey to your potential buyers to skyrocket
your Web sales. Ask them, which titles and benefits would make
you want to buy? From their feedback, make every word count
on every Web page. Dramatic headlines with specific benefits
lure visitors to read, then buy.

One author changed his copy from "Money-Saving tips on Car
Buying, Leasing, Repairs and Insurance Reduction Tips" to
"How to Buy a Car at $50 Over Dealer Cost." He discovered
why his surveyed customers bought it. More of them wanted to
buy a new car far more than the other benefits he offered. When
he changed the title, sales increased by over 300% in 48 hours.

4. Put a sales letter on your home page aimed at your major
product or service. Some experts write very long ones, others,
like myself, write short copy. Check and test every part, every
navigation bar, and every link to see how it works. If you are
selling a product or service, test your headline and your copy.

Replace dull copy with passionate testimonials, even for
your ezine. Be sure to research and include everything that will
make your home page sing. Check out the site
www.stopyourdivorce.com. Only one sales letter sold $300,000
in books this last year.

5. Check out all the rest of your site. A good tweak before your
guests arrive will bring you many more positive results. Check
your headlines. Do they lead to a motivating story, rather than
right to your products?

Check your offer. Did you include a freebonus report?
Check your prices. Low cost isn't always best. Let your
products reflect your professional status. Check your layout--
how you lead the prospect to your order page. Check your
ordering process. Will your orders come back with proper
information on them? You may also want to test the use of color,
typestyle, and copy.

In fact, test everything you put out to your Web site visitor.
Friends and associates can be your friendly sounding board.

6. Include a lot of content, and make it easy to reach. Your
visitor should be able to click and receive your "gold" in seconds.
At the end of each free article your offer, include a link to your
products, teleclasses, or services page. Each article may steer
your visitor to a different place.

7. Don't worry about being high in the search engines. Just create
a user-friendly, easy to navigate, site with meaningful content and
submit it manually to the search engines. You can get a list of
submission links at http://www.bytesworth.com/submit_urls.asp.

You don't need thousands of hits a day on your Web site. When
you plan and test your Web site content, you will bring qualified,
repeated buyers.