Facebook Page Customization Tactics for Better Business Branding

You cannot expect to excel in business simply by having a business website. Your business should also have a powerful Facebook presence. This is imperative for attracting more number of fans and prospective customers. It is the best way to connect with clients, customers, and share content with them.

In this article, we will lean some techniques of Facebook page customization that will help to enhance your business image.

Personalize Your Welcome Page

An ideal way to create a personalized page is by designing a customized tab. This page should be designed for the following reasons:

• Embracing new visitors.

• Motivating them to like your page.

You can set it as the 'default landing tab'. This can be easily done when you are editing it. This is essential to ensure that users first land up on this page. And if this happens, you will have more number of fan following.

Making It Easily Shareable

There is no point in creating Facebook fanpage design if the page is not easily shareable. You can share it easily by creating a more identifiable URL. It will not only make it look professional, but also can be easily shared with other online users. Use the name of your company in the URL to make it easily recognizable.

Facebook Page Is Not about Logo Alone!

Yes, it is not necessary that it should have the logo alone. Use more of your creative intellect so that images are eye-catching, and attract user's attention. Think of other aspects of your business such as the unique selling selling point. This can give you an idea of what image to use. Be a bit careful while using photos as the graphics should also be cohesive with other components of the page.

Make sure the images used work as thumbnails as these will be visible next to the posts you make. That's why thumbnails should be cropped as per your requirement.

Customized Tabs

With iFrames, you can add more spice to it by creating customized tabs. Here are some tips to go about it.

•  Marketing your featured content. You can also promote your lead          generation offers.

•    Displaying case studies and client testimonials.

•   Making your social media visibility known using other channels.

•   Content that provides information about your products.

Promotions, Offers And Contests

It is the best way to make visitors engaged, allure new fans, as well as improving your online presence. There are some stringent guidelines about how contests should be run. There are some useful guidelines that will help you develop an application for boosting your marketing efforts. Following such guidelines will help you to better conduct contests, opt for valuable promotional strategies, and give away coupons.

Displaying Posts to Fans Only

With the 'Circles' feature of Google+, you can even customize it in a way so that only  fans can view your posts. You can also limit the posts in a manner so that they are shown to fans from any specific location or speaking a particular language.

What are your ideas on this topic? If you are interested in Facebook page customization, then look for a professional offering customized web development services.  Share your valuable comments below.