Imagine your website as a physical store. If a customer walked in, would they understand the purpose of your store immediately? Every website has a purpose and as the owner, you have a goal. Whether you're selling products, providing information, or simply offering a platform for interaction, you want your visitors to benefit from their visit. Ideally, you'd be there to guide them through the process, but since that's not always possible, here's a guide on how to influence your website visitors' actions effectively.
Just like a newspaper, the first thing a visitor notices on your website is the headline. It's the hook that grabs their attention and encourages them to explore further. If you're selling products, your headline could be a promotional banner like "Sale! Click Here to Save!" or "Buy one, get one free! Click for Details!" or "50% off! Click Here!"
If you're providing information, your headline could be something like "Get 10 FREE reports when you sign up for our newsletter!" or "Click here for details on 3 FREE courses that will help you build your online business!" The key is to make your headline speak directly to your viewer and imply immediate action.
Graphics on your website should not just be for aesthetics. They should serve a purpose. While a logo is important for branding, it should not be the main focus of your site. Instead, use graphics to highlight your headlines or to draw attention to specific actions you want your visitors to take. For instance, the headlines mentioned above could be turned into clickable buttons with arrows or bursts to guide your visitors.
If you're selling products, showcase your best-priced and highest-profit items first. The rule of thumb is: every graphic on a site should have an action associated with it.
Limit the number of choices you present to your visitors initially. This can actually work to your advantage. By clearly showing them the steps necessary to get the most out of your site, your visitors will appreciate the effort you've put into guiding them.
For instance, if your site's focus is to help people make money online, combine the first two points and create numbered headlines to show your visitors exactly what they need to do to get started. If you're selling a lot of products, categorize them properly to ensure that serious buyers can easily find what they want, increasing the chances that a first-time viewer will make a purchase.
In conclusion, the most effective websites are those that mimic real-world applications. Think of your website as a physical store and lay it out in a way that highlights your best deals and highest-profit products or services first. Use headlines and color bursts to attract new customers, but avoid being too flashy as it can be off-putting. Lastly, consider how you can guide your visitor through your site; a well-organized site is always effective and appreciated.
These three tips are just a fraction of the tools available to marketers. If you think your site needs some help, contact me for more tips on how to make it more effective, regardless of what you're selling. If you contact me today, I'll take $50 off the price of Worldprofit's famous Site Review Service!
Flash Design: Is it all it's cracked up to be?
... Flash was first ... by ... Inc. in August 1996,it was known as ... ... ... ... in December and renamed the ... to "Flash."
Unraveling the Mysteries of Flash Design: A Comprehensive Guide
This article aims to demystify the concept of Flash design, exploring its pros and cons, and its potential impact on your online business. We will delve into the history of Flash, its unique features, and its application in the digital world.
