If you are using a WordPress website, there are several features including plugins and settings that you could use to dramatically improve your search engine rankings. A professional web design company can help you to this end with its specialised knowledge and experience.
WordPress is an SEO-friendly platform out of the box. For best results though, you have to customise your WordPress website. Expert knowledge of the platform is essential to make the best use of its powerful SEO features. A professional website design Manchester agency can make your WordPress website SEO-friendly.
So how do you SEO your WordPress website? Here’s a brief guide.
Choose a Responsive Theme
With a responsive theme, your WordPress website will be displayed the same way across all devices, from standard desktops to smartphones and tablet PCs. So, the user experience is better across all devices.
A responsive design is important for SEO as search engines rank a responsive website better. Choose a premium WordPress theme for a flexible design or better yet hire a website design Manchester agency for a custom design.
Customise Permalinks
A permalink refers to the URL of a particular page or post on your website. By default, these URLs contain incomprehensible numbers and symbols. Permalink addresses can, however, be customised to include relevant keywords.
When done so, chances of them being more visible on search engines for associated keywords are high. SEO optimised URLs also tell visitors at first glance what they can expect from the page or post.
Install a Reliable SEO Plugin
Installing an SEO plugin from a reliable source makes it very easy to optimise your WordPress website. Plugins guide you on a range of SEO factors, including optimising the title tags, meta descriptions, visitor on-page behaviour, and more. A wide range of paid and free SEO plugins are available.
A professional website design Manchester company can recommend the best plugins for you. While premium plugins come for a price, the SEO results are often worth it; so, consider using them if they fit your current SEO needs.
Use Relevant Tags
Note that once you install a plugin, you would need to turn on the rel=“canonical” tag. This action informs search engines about similar URLs that you may have. With the tag turned off, search engines differentiate similar URLs and treat the content therein duplicate, which can affect your website’s rankings.
You can avoid such expensive mistakes by hiring a website design Manchester company for accurate WordPress website optimisation.
Focus on Backlinks and Interlinks
Search engines look at other websites linking to your website to measure the quality of your articles or blog posts. So, you need to make sure that your WordPress website is ready to attract backlinks.
One way of doing this is to create awesome blog posts that people in your industry would want to link to. Focus on optimising each blog post to the most relevant keyword to increase its chances of visibility on search engines.
If you are linking to other quality websites, let the parties know about it by enabling the Pingbacks option. This will inform the other party that you have linked to them. This can earn precious backlinks for you too, if the other website wants to link to you.
Interlinking – linking pages within your website – enhances reader experience and can better your ranking.
These are but only a few ways to increase the SEO potential of your WordPress website. A professional WordPress design company can deepen customisation and increase your search engine rankings further.
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