The first paragraph of an article is a crucial summary of the content that follows. This article provides valuable insights on how to make your web pages appealing to both visitors and search engines. It delves into the importance of keywords in the title, meta tags, and headline tags, and offers clever tricks to optimize your web pages without compromising on design aesthetics.
While most of us are diligent about including keywords in the title and meta tags, we often overlook the significance of headline tags. These tags are crucial for search engine optimization, but we sometimes neglect them in our quest to create visually appealing pages with attractive graphics.
However, there's a secret to using headline tags effectively without compromising on aesthetics. The trick lies in manipulating the size of the headline.
Contrary to popular belief, headlines don't have to be excessively large. You can reduce the size of your headline by using font tags within the headline. Instead of shrinking the entire headline, insert a character (a period works well) between the H1 and FONT tags. It's advisable to reduce the size to 2 instead of 1 to avoid being penalized or ignored by search engines that might consider size 1 words as spam.
Here's an example of how the code might look:
<H1>.<FONT SIZE = "2">Keywords, Keywords</FONT>.</H1>
This technique can be seen in action on TollFreeNumbers.com. It creates an effective caption or tagline for a graphic and appears significant to a search engine. It's recommended to use the same keywords in your title, meta tags, and headlines as much as possible.
You can take this trick a step further by positioning the H1 tag as the first words on the page. Place them as high up in your code as possible. If your page has more than one screen height in content, you can hide the headline further by pushing it off the top of the visitor's screen.
On a typical website with several subpages, there's no rule that these pages have to start at the very top. By placing a bookmark or name tag right after the headline (label it "TOP" for appropriateness) and adding "#top" after page.htm in all your internal links and navigation, you can move the headlines off the top of the screen on all subsequent pages. This technique is demonstrated effectively on Cheapest800.com.
Striking a balance between attractive design and search engine optimization can be challenging. However, by focusing on the title, meta tags, headlines, alt tags, page text, and even a few comments and directory names, you can rank as high as possible for your chosen phrase. This way, you can maintain your design aesthetics while achieving search engine success.
