The potency of a robust domain name is undeniable, but when paired with an effective vanity 800 number, it can become an invaluable tool in your marketing arsenal. A well-chosen 800 number can significantly expand your advertising reach, particularly among those who aren't regular internet users. It can instantly boost your credibility, foster recognition, and contribute to building a million-dollar brand. However, with the increasing scarcity of both .COM domains and 800 numbers, finding the perfect combination can be a daunting task.
Companies often secure one component, such as the domain name, without giving due consideration to the other, leading to potential roadblocks and compromises. While phone companies may argue that an 877 number is equivalent to an 800 number, this is akin to equating a .CC or .TO domain with a .COM. While they may technically serve the same purpose, their marketing potential varies significantly. Therefore, if you wouldn't settle for a .CC domain, don't compromise on your phone number either, as it is a crucial touchpoint for your customers.
The first, and often overlooked, step in this process is creativity. It doesn't cost anything to be creative, but it does require some mental effort and time. Before you begin, prepare a list of 50-100 potential names.
Start by brainstorming for keywords related to your company, products or services, benefits, and customer needs. Review the keywords on your website and those of your competitors. Carry this list with you for several days and involve as many people as possible. If you have a team, consider holding a contest to generate the most potential names or words. Short words are preferable as they can be combined with various prefixes or suffixes.
Next, leverage online tools and exercises to generate ideas you may not have considered. Start with an online thesaurus tool like Plumb Design. After adding potential synonyms, explore registered and recently unregistered domain names on Whois.net for inspiration. Use the search term suggestion tool on GoTo.com and the word creation tool on NetSubstance. Finally, combine these names with a list of possible prefixes and suffixes from TollFreeNumbers.com to expand your list further.
These tools, combined with your creativity and thoroughness, are crucial in making an informed decision about your business.
Once you have a comprehensive list, start checking the availability of these phone numbers. This process involves calling each number and noting the ones that don't connect to an end customer or lead to recorded phone company messages. These numbers are worth pursuing, even though they may not be available.
While your phone company is checking the availability of these numbers, start exploring the same possibilities for domain names. Remember, as more businesses emerge online, the digital space is becoming increasingly crowded. However, the right combination of a domain name and 800 number can revolutionize your organization and even your industry. The key ingredients in finding the right name are creativity and persistence.
If you need further assistance, visit TollFreeNumbers.com or call 1-800 MARKETER. We specialize in securing 800 numbers when phone companies claim they're unavailable.
