How long does an average user spend on a website? Why is it important to your conversions? How can you make your visitors stay for longer on your website? Read on for answers to these and many other questions.
15 seconds!
According to a study by Tony Haile of Chartbeat, that’s how long do you have to impress your visitors before they bounce off your website.
Successful websites make visitors stay on their website far longer. One of the first things you should do is hire a professional website design Manchester.
Here are some valuable tips to keep your readers hooked for longer than 15 seconds.
Go Mobile Friendly
If you have tracked Google’s updates to its algorithm, you must’ve heard of “Mobilegeddon!”
On 21 April 2015, Google announced significant changes to its algorithm. Everything changed since that day.
This update means that if your website is not mobile friendly, it may not rank high on mobile searches.
So if your visitors have to squint, or frequently pinch the screen to be able to read the content, it’s unlikely that they will stay on your page for long.
So hire a professional website design Manchester agency to design a mobile responsive website. This one change will increase the time visitors spend on your website.
Create the Right First Impression
The oft repeated saying that borders on a cliché that “first impressions are lasting impressions” holds perfectly true when it comes to a website.
There isn’t a poorly designed website that does great business. If that were the case, we won’t be needing website design Manchester agencies.
If you want to hook your visitors and make them stay for longer than 15 seconds, you must create lasting impressions. Every aspect of your website from the colours and images to the navigation must capture your visitors’ attention.
Half the battle is won when your visitors are impressed. They are bound to explore your site further and stay longer.
Add a Video
Did you know that readers retain as much as 95% of the message in a video than in text?
Did you know that visitors spend 88% more time on websites with video?
That’s the kind of impact video content makes to your website’s bounce rates and conversions.
Around the world, people watch hundreds of thousands of hours of videos on YouTube daily. This number is enough to show how much everyone loves video content.
Add videos to your page to boost engagement. This is a sure-fire way to improve the amount of time visitors spend on your site, which in turn will dramatically improve your conversions.
Stay Unique
There are more than a billion websites on the web.
How do you stand out from this huge mass of crowd?
The only way to stand out is by writing content that’s unique. A lot of the websites floating online contain content that’s spammy, scraped, unindexable, unreadable or gated.
Why not create content that’s far superior and unique?
Instead of scraping content, topics, style or ideas like many of the websites, come up with something that’s uniquely YOU!
This isn’t easy, but it’s not impossible either. Many of the most popular websites are revered for the kind of content they publish. It will take a lot of time and effort on your part, but it’s totally worth it.
Because content that’s different gets talked about! And people will want to spend a lot more time on a website that has a unique personality and style.
Your website design Manchester agency should be able to help you to this end.
There you go. Try these four practical and proven ways to make people stay on your website for longer than a few seconds.
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