In today’s competitive market, every business that relies on its online portal to drive sales has to think of ways to ensure the customer conversion rate keeps improving. Here are 3 ways UX Design can help you boost customer conversion!
2020 has shown that most of the businesses that shift from a traditional brick-and-mortar store to online e-commerce can thrive if the portals are easy to use for the customers. In an industry that is filled with tough competition, understanding the role of UX Design concerning the customers’ retention is a critical driver for current and future success! With an experience of more than a decade, and providing UX design and strategy services for some of the biggest eCommerce businesses, I decided to blog about some of the key ways product designers can improve customer conversion and retention rates by applying efficient UX design principles!
Whenever a business with an online portal approaches any UX designing service provider, the first thing they often ask the experts is the impact of intuitive design on the revenue. Design is the backbone of any digital solution and it is solely responsible for ensuring the users have a seamless experience on the portal. What most people don’t realize is that UX design and strategy is more than just the navigation or user-journey. It involves many aspects that the experts derive by conducting a deep search of the end-consumer personas. These design choices can make or break the business and how customer conversions can be boosted by enhancing the UX design.
1- Short Load Time
A long loading speed of a website is a major turn-off for many of the visitors. It is often cited as one of the top 3 reasons why customers choose to shop from a competitor’s portal. Reputed responsive UX design services offering agencies such as ITCube have design experts that ensure the loading time of the website does not exceed the 2-3 seconds time-frame. It is thus important to remember the customer's psychology when designing the website and research as proven that customers decide whether to shop or not from a website depending on their first impression of the portal! With more than 60% of users choosing to shop from the comfort of their phones, having a responsive site or a web app should be a standard for any business looking to boost their customer conversion rates.
2- Smart Call-to-Actions
A Call to Action (CTA) is a part of a web page that is designed to grab the visitor’s attention and push them to take the desired action. These CTA “buttons” play a critical role in website conversion rates and many of the agencies that provide UX design strategy services emphasize placing these buttons at strategic locations on the web or application page to help the customer make a buying decision. Leveraging eye-catching copywriting and creatively designing the CTA button on every page can have a significant impact on website conversions!
3- Images and Content
User Interface design is a part of the UX strategy services that many agencies offer and when it comes to eCommerce businesses, the eye-catching design goes hand in hand with relevant images and textual content. When visitors are impressed by the look and feel of the website, they immediately trust the business and are eager to explore more. Using original images for products can go a long way in convincing the visitor that the website is trustworthy and makes the page design look more appealing. The same goes with the content design of the website, if the content is not original and does not interest the visitor then the chances of improving customer conversions are less.
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