The first paragraph of an article is often the most important, as it sets the tone and provides a summary of the content to follow. According to various studies, a potential customer needs to see an offer between three to ten times before making a purchase. Unless you're a seasoned copywriter with a knack for persuasive sales tactics, you'll need to strategize on how to bring visitors back to your site for repeated visits. This is where the concept of a 'sticky' website comes into play - a site that not only retains visitors for longer than the average few seconds, but also entices them to return.
To transform casual surfers into loyal customers, you need to figure out how to keep them on your site longer and encourage them to return. This often involves a different set of skills and a lot of hard work. One of the key elements to achieving this is providing fresh, frequently updated content such as articles, reports, and tips. However, sourcing and maintaining updated content can quickly become a daunting task.
In addition to fresh content, producing a newsletter for your visitors can be a powerful tool to bring them back to your site and expose them to your offers again. However, this too can be a time-consuming venture. So, how can you accomplish these tasks if you're short on time? The answer lies in a concept known as "syndicated content".
Syndicated content has become a popular means for website owners to offer fresh, up-to-date information for their visitors with minimal effort. Essentially, you find sources that allow you to publish their articles, reports, tips, etc. The usual exchange for this valuable content is that you include the author's information at the end of the article when you publish it.
Taking syndicated content a step further, you can now find "dynamically updating content". This involves placing some code on one of your website pages, and the author automatically updates the displayed information periodically for you. This is particularly popular with news, stock information, weather, and sports scores.
Another crucial component of a sticky website is a sense of community. This can be achieved through discussion boards or forums, mailing lists, free email, chat, and polls. However, finding these items can be a chore, especially if you're on a tight budget and looking for low/no cost options.
To assist you in these efforts, I've created a comprehensive directory of the best sources of free or almost free website content. In the directory, you'll find article resources, dynamic content, and much more. You can visit the site at FindSticky.com.
The term 'sticky' in the context of websites refers to a site's ability to retain visitors for longer than the typical few seconds and its ability to bring them back. In simple terms, a sticky website sells. And sales are what we all want, either of our own products or those of our merchant partners.
Create a sticky website that brings your visitors back again and again so that you can show them your offers. If you do this, chances are that somewhere between the third and tenth visit, they will become your customers! Visit FindSticky.com to get started.
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