This article provides a comprehensive guide on how to significantly increase your website traffic. It explores a unique philosophy that involves starting with the end goal, analyzing successful models, and applying the discovered facts to your own situation. The article also highlights the importance of search engine optimization and the role of keywords in driving traffic to your site.
The philosophy of walking backwards involves starting with the end goal in mind. This means identifying a model that has already achieved the results you desire. The next step is to analyze this model, tracing back the steps that led to its success. This process should be grounded in facts, devoid of assumptions or theories.
Once you have identified the steps that led to the model's success, you can then apply these steps to your own situation. This approach may seem simple or even silly, but it guarantees success as long as you operate within the same environment as your model.
A review of websites with high traffic levels reveals that most of their traffic comes from popular search engines. This makes search engines the biggest traffic driver for most sites. Another significant source of traffic is incoming links from other busy sites or numerous smaller sites.
However, replicating a busy site's network of incoming links can be challenging. Therefore, this article focuses on replicating a busy site's performance on search engine rankings. Once your site starts receiving significant traffic from search engines, your network of incoming links will naturally grow as more people discover and link to your site. This increase in link popularity further boosts your search engine rankings, creating a beneficial cycle of growth.
The number of pages a site has and the optimization of these pages for search engines are crucial factors in driving traffic. Each page on a site typically attracts a small number of daily visitors from search engines. However, a site with numerous well-optimized pages can attract a significant number of daily visitors.
A review of log files reveals that busy sites are found by a much larger range of keywords than their less busy competitors. For instance, a busy site selling wedding gowns may be found by over 50 related keywords and phrases, including less obvious but related ones such as "wedding planner" or "bachelor party". This wide range of keywords significantly increases the site's visibility on search engines, attracting more unique visitors.
Observation of search results on major search engines like HotBot reveals that many of the top-ranking pages are the home pages of websites. Also, domain names that contain the keywords being searched for often rank higher. This suggests that your pages will rank better if the domain name or the page name contains the keywords being searched for.
Achieving a significant increase in website traffic requires creating a higher number of web pages optimized for a wider variety of related keywords. This task can be challenging if done manually, especially considering the mathematical and constantly changing nature of search engine optimization.
You can choose to hire a consultant, do it yourself, or use software specifically designed for this task. Each option has its pros and cons, but using software is often the fastest, most reliable, and accurate method. A search on ZDNet's HotFiles can help you find suitable software packages.
While there are other ways people find new sites, such as following links on other sites or hearing from friends, search engines remain a powerful, effective, and affordable method of driving traffic to most sites. In fact, it is virtually free.
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