Build your own website or have someone bulid one for you
Include a a link to your Lulu storefront
If you add your email address to your website make sure you hide it in some way so
that spammers can not harvest it from your source code,
one of the ways to
achieve this is to encode the email address.
See http://www.web1marketing.com/resources/tools/email-encoder.htm
The link you create allows people to email you, however your email address does not appear in the source code.
For those who do not know what the source code is:
When viewing a web site click on the View button at the top of your navigation bar
and scroll down to where it says "Page Source" this is where you can view a websites
source code and this is how spammers harvest email addresses, they have software
that scourers the internet looking at source codes for email addresses.
Make sure your main page loads quickly and has plenty of relevant text, as Google
and other search engines are interested in information and are not as interested in
pictures.
Meta Tags - there are several Meta Tags but here I will deal with those I
consider more important and those that many new website builders fail to fill in
correctly. You can view any websites meta tags by view the pages source code.
Title Tag: The title of your web page
Suggestion: Keep your title short but relevant
Description Tag: A short, plain language description of the web site, usually
20-25 words or less. Search engines that support this tag use the information to
publish on their search results pages, normally this tag can be found below the Title
of your site. This tag is particularly important if your document has very little text, is a
frameset, or has extensive scripts at the top.
Suggestion: Make your meta description as interesting as you can, because your
description is often the difference between your website listing getting clicked
(in search results) or that of your competitor's.
Keywords Tag: Keywords are used by some search engines to index your
website in addition to words from the title tag. One of the main meta tags, along with
the description tag used to properly index your website by search engines that
support the tags.
Suggestion: Use with caution. Make sure to only use keywords that are relevant to
your website. Search engines are known to penalise or blacklist your website for over use etc.
Make sure you sign up for a Google Account
https://www.google.com/accounts/NewAccount?continue=http%3A%2F%2Fwww.google.co.uk%2F&hl=en
Once you have a google account you can use Google Webmaster Tools and add a sitemap (Create a text file that contains all the urls you want google to index and save it as sitemap.txt ) which help Google find it's way around your site.
With Google Webmaster Tools you will know how many back links you have, the more
back links you have the better chance you have of people finding you when they
perform a search which is relevant to your site.
This super tool will also give you details of search terms used and where you appeared
in the search results this will help you tweak any areas of your site that
fail to perform as well as you hoped for.
For example if the search query reveals people were searching for a term that had been misplet then you might want to include that term in your keywords.
Join a forum relevant to your subject and make sure you add a signature to your
profile with a link to your website and your Lulu storefront, (link to your website and
storefront using a keyword that is relevant to both your website and your Lulu storefront contents)
then when search engines trawl the forum they will pick up
your website and Lulu storefront url, the more relevant the post is to that
signature the more likely it is to be indexed.
For anyone interested in Google back links see these posts: http://www.davidcastle.org/BB/are-signature-links-useful-for-getting-a-new-site-indexed-vt2861-20.html on TIP - UK Based SEO Forum
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