Are You a "P-Word" Solver?

Back in the days when I supervised customer service employees, I
developed a standard (albeit somewhat corny) reply whenever anyone on
my staff came to me with a problem.

"There are no 'problems' in Customer Service," I'd tell them, tongue
planted firmly in cheek, "only challenges and opportunities for
growth!"

Eventually, my staff began to join me in my quest to eliminate the
negative-sounding "p-word" (problem) from our collective vocabulary--
perhaps so they wouldn't have to listen to my canned response. "I
have a challenge for you," they'd say instead, or "Could you help me
with this dilemma?"

But the fact is, just as a rose by any other names smells as sweet, a
p-p-p-problem (see? I *still* have trouble saying it!) requires a
solution, no matter what you call it. And talented writers who can
help businesses and individuals solve a "p-word"--or several of them--
will seldom lack for clients and assignments.

What kinds of "p-words" do your potential customers face?

· Work overload: A small advertising or PR agency suddenly gets
swamped with more work that they can handle. The head of a company's
communications department wishes she could have a few reliable
freelancers to call on when her staff is on vacation or disability.
The president of another company needs to give a speech at a
convention next week, and doesn't have a clue as to when he'll find
time to write it. Especially during times when organizations are
downsizing, overworked people could certainly use the helping hands
of freelancers to help them solve their particular "p-words."

· A limited advertising budget: Many new businesses simply can't
afford to hire an agency to handle their advertising and publicity
needs, but they need to get their names and products out to the
public nevertheless. Freelance writers provide a cost-effective
alternative to full-fledged agencies. Some of the services you can
provide include press releases, fliers and brochures, email marketing
services and newspaper print ads.

· Poor employee morale: More than salaries, benefits and working
conditions, the employees in numerous companies today complain that
communication (or, rather, lack thereof) is the number one "p-word"
they face. And when employees are disgruntled, their productivity
drops and the quality of their work diminishes. Can you step in as a
consultant and help organizations analyze and correct that
situation? Can you produce company employee newsletters? Then use
your writing skills to help companies solve their employee morale "p-
word."

· A need to get the word out: Whether promoting a cause (such as
trying to get a new law passed) or wishing to warn or educate the
public about something, some people have a passionate need to tell
their particular stories. Their "p-word" is, they have no idea how
to go about it. Writers who are familiar with what kinds of stories
periodicals publish regularly can help these people spread their
words by offering a ghostwriting service, or "as told to" articles.

These are just a few ideas to get you thinking about how you can
broaden your freelance writing assignments. Your challenge is to
discover what kinds of "p-word" solutions you can provide as a
writer, and your opportunities for growth lie everywhere!