To write and post press release was something that you might think of to be the privilege of large established business. At least, this opinion was popular in the past.
Nowadays, PR is search engine optimization, page rank increasing tool, which with good publication strategy could be free and extremely efficient at the same time. Let’s review the anatomy of internet traffic generation, SEO and google ranking and how press release should help you:
1. Inside and Outside pages. If you are working hard, placing original materials on your website, more likely somebody will find you and will link back to your website, however you may wait really several months until google, msn or yahoo internet spider will visit your site first time. It is not a trick, it is rather advisable procedure to place links back to your website by publishing press releases, articles, blogs or internet news. Genre format suggests you to place link back to your web site into about author section. If you do so, you will expedite internet spiders to discover your website and begin visiting it more often.
2. Google Sandbox. Well, each new author should face fierce competition to get through and become famous or at least known author or at least in his or her area or technical field. In order to probe you, google places your web site immediately after initial discovery into so-called Sand Box, meaning that your site will not show up in internet queries by your keywords, or it will show up but somewhere on the page ten. Sandbox period typically lasts about four months and this is time for you to generate internal content as well as build several hundred links back to your web site
3. Internet Traffic. Think about it this way – if you have hundreds of external articles, PRs or video news, placed by you, helping your products or services user community to understand their features, inviting them to visit your website with the link – then what – more likely they will click on the link and visit your website. The rest is in your hands – how you sell your products directly via something like ecommerce scenarios – outside of the scope of this article
4. Page Rank. In the past this term was very important, however today, in our opinion, with the introduction of diversified ranking criteria, pagerank is probably less important. However you should install google toolbar to monitor your and your linking partners pageranks and their dynamic
5. PR Journalism ABC or FAQ. Here we only consider SEO anatomy. Consider placing elegant combination of keywords into news header, then keep the same tactic in introduction and in the blog body place proposed exact words combinations. Do not abuse your PR readers – keep English language expressions as natural and smooth as possible
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