The first step to a successful public relations campaign is often the most daunting: creating the content. You may be unsure of how to approach this task, or even if you want to tackle it at all. We're all pressed for time, aren't we? One of the most effective solutions is to delegate this task to a professional writer. You might be thinking, "That's going to be expensive!" But it doesn't have to be.
Large corporations often have a PR firm on a monthly retainer, producing public relations articles, press releases, and other written content. However, this may not be a feasible approach for small business owners. So, where should you turn? Freelance writers are an excellent resource. They typically work on a per-project basis, making them an ideal choice if you only have a few documents that need to be written.
Freelancers charge either by the project or by the hour, depending on their preference. Hourly rates can range from $50 to $150, while project fees depend on the length and complexity of the material. For instance, a press release could cost anywhere from $100 to $800, depending on the writer's experience. If you need a ghostwriter for a feature-length article, you could expect to pay between $800 and $3,000.
While these prices may seem steep, there are ways to find quality writing services at a more affordable rate. Numerous internet-based companies offer competitive prices for professional writing services. Additionally, college students studying writing or related fields often produce high-quality work at a lower cost. Who wouldn't want to support a hardworking, budget-conscious student?
If you prefer to work with a writer in your local area for in-person communication, consider looking in your local phone book or asking a large PR firm for recommendations.
In the long run, hiring a professional writer for your PR content can save you significant time and stress. So, start exploring your options. You're likely to find a talented writer who fits comfortably within your budget.
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