Aerial Advertisements Are Not Gone With the Wind

The attention span of your average consumer and potential client is generally very short.  This means that when you bombard such a person with any form of advertisement, whether it is in print, television, or the radio; you may not always get the result or attention that you desire. This can be very frustrating to companies who are hoping to reel in new business via an advertising marketing campaign. That is why it is vitally important to consider alternative methods of advertising including airplane advertising.

Many innovative and creative companies have found that not only do they get the attention of potential clients with airplane advertising. That is why you should sincerely consider using and taking advantage of airplane advertising during your next or current product or service marketing campaign.

How Does Airplane Advertising Work?

Airplane advertising in very simplistic. You can choose to advertise your company or a specific product with a text banner that is attached to the back of a plane and flown overhead. Or you can even purchase a billboard type marquee or logo board. You will then have to decide what short and basic information you want to present on the airplane advertising method you choose.

Well known companies who have an established product that is world renowned will simply place their company slogan on the banner. This is very true of food products such as chips or soda pop. The banner doesn’t need to be anything long and thought out.  It can simply just be a reminder of a product that they already enjoy.

This type of advertising has proven very valuable to companies that have implemented it.  Just a simple reminder that you should quench your thirst with a specific beverage, or quench your hunger with a specific snack, is enough to make most people who come into contact with airplane advertising, stop at the store and pick up the product that was advertised.

Companies that do not have well known or recognized products can actually prey on the curiosity of the people who see their airplane advertising. With this approach many companies will purchase a domain name that sounds mysterious or humorous. They will then have this domain name redirected to their company’s website. When an individual sees an airplane fly overhead with a banner containing such a mysterious or humorous website address, they will generally make a note to check it the next time they are online.

How Effective Is Airplane Advertising?

Nearly 90% of the people who see some form of airplane advertising will recall exactly what the banner said. Whereas, only 30% of the people who see a television commercial or listen to a radio ad will actually ever recall watching or hearing the advert! These staggering numbers alone are enough to convince any company that they should look into and invest in this type of advertising.