Do promotional items make a lasting impression?

The promotional items industry encompasses products as diverse as mugs and mousemats to diaries and teddy bears, most of which are imprinted with a company's name, logo or message.

It is no wonder that promotional items are so popular as everyone likes to receive a free gift – it’s reminiscent of the feeling you had as a child when you found a free toy inside the cereal packet. And because most promotional items are useful, they are kept and used with the advertiser’s message benefiting from repeated exposure without any further cost.

Promotional items have been proven to be an effective part of the marketing mix.

For example, advertising campaigns and direct mail typically receive improved response rates when they are supported by promotional items. The giving of promotional items encourages customer goodwill towards a company and its sales force, and can help generate repeat business as well as customer referrals. Internal awards and incentive programs improve performance and motivate employees, and the use of promotional items increases traffic to an exhibitor's exhibition stand.

But in order to discover new and innovative ways to make a big impression on your customers, prospective customers and employees – one that will last and form part of an ongoing relationship – it is not enough to simply find a company that sells promotional items. The difference is found with those distributors that are passionate about what they do, as passionate about the service they provide as they are about the products they design and source.

*recommended suppliers for promotional items, 2bsourced the largest suppliers of promotional items in the uk

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