Promotional items and gifts are the perfect giveaway at trade shows for your prospective customers to take home and remember you by.
Even companies that seldom do marketing and fulfillment often buy promotional items for trade shows. Trade shows, where industries go to show off their newest and brightest ideas, are also the place where most companies spend big dollars on business gifts should be more valuable than your attention getters, but not so expensive that they break your advertising budget. A good rule of thumb is to figure out how much you're willing to pay to make a sale, then divide it by the number of prospects you usually need to pitch to before you make a sale. Basically, your incentive gifts are “payment” to people to listen to your sales pitch or sign up for your contact list.
- thank you gifts
The final category of promotional items you should have on hand at your trade show is thank you gifts. As opposed to incentive gifts, which are meant to entice people into listening to your sales pitch or setting up an appointment with your sales staff, thank you gifts are for those who actually commit to a purchase, as well as for those people who have the potential to bring in really big orders. These are the most valuable tier of promotional items, meant to impress and solidify business relationships.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
